Scale and Thrive: Expansion Built on Strategy

In this lesson, ClassForkids Head of Marketing Lee is about to change your perception of marketing as she takes you through building a strategy that will become the foundations to your success. We’ll dig into the important of brand, building content that will engage and convert customers, and share pointers on where to start with your marketing plan.

In this lesson, ClassForkids Head of Marketing Lee is about to change your perception of marketing as she takes you through building a strategy that will become the foundations to your success. We’ll dig into the important of brand, building content that will engage and convert customers, and share pointers on where to start with your marketing plan.

Now you’ve got a good idea about building a marketing strategy to build solid foundations for success, this next lesson will focus on creating a SWOT analysis so you can analyse your current position. It’s time to dig deep and look at where you’re excelling, where you could improve your business and what external factors impact your business.

This lesson will focus on getting more out of your customers. In this lesson, we’ll introduce you to the ‘Buyer Funnel’ where you’ll discover how to engage with parents at different stages - some may be ready to book into classes, others are just investigating classes while some are loyal customers, so it’s important to make the right impression at each stage (awareness, consideration, purchase, retention, advocacy).

If you run trials, you probably know they’re a great way of getting new customers in the door. But are you creating a follow up processes that converts as many trials to long-term, committed customers? In this lesson, you’ll discover five things to help you do just that, meaning you’ll never miss out on new customer opportunities.

It’s time to think beyond building the foundations of success when it comes to marketing and all things social media; now it’s time to look outside the box when it comes to future-proofing your business. In this lesson, we’ll show you how to analyse your competitor performance, as well as looking at how you can improve things for your customers - all with the aim of future-proofing your business.

This lesson will help you review what models in your business are working, and which ones aren’t. We’ll show you how to increase your prices with success and introduce payment models that will improve your financial cash flow and stability.

In this lesson, we'll help you think about how to become a savvy business owner by thinking about your current set-up and what could be improved. We'll help you think about your club in the following three areas: exposure, process, and revenue. Doing this will help you get more customers in the door, streamline your processes, and maximise revenue.

In this lesson, you’ll learn from an industry expert on how to delve into your finances and pull out data that will help your understand your financial health. After this lesson, you’ll understand more about what financial data you should be analysing, how to report accurately on your finances.

Following on from the video lesson, this lesson on financially health checking your business is all about the practical steps you can take. We’ll give you the opportunity to unlock a spreadsheet this will help you better understand your finances.

This lesson is about one thing: how you spend time working on your business rather than in it. We want to you take a moment to pause and reflect so you can focus on how you can achieve and maintain a healthy work-life balance with 10 tips to help you step into your role as a business owner.

In the final week of this course, we’ll deliver a checklist straight to your inbox summarising the most important things you can do to reach your goals into an easy-to-complete checklist. This checklist will give you a a list of actionable steps to help you become the master of your own success.