Best Swim School Software for 2025: Top Tools for Swim Schools and Clubs

According to Swim England’s Value of Swimming report, regular swimming has helped prevent 78,500 cases of ill health and delivers a social value of £2.4 billion each year.*

‍

As a swim school or club owner, you’re playing a huge role in supporting the physical and social wellbeing of your community. But who’s looking after your wellbeing and the sustainability of your business?

‍

After more than 10 years working with 4,500+ children’s activity clubs, we’ve seen how the right software can completely change how a swim school runs. That’s why we’ve used our experience to put together this 2025 guide to the best swim school software, so it’s easier for you to compare options and find the one that fits your goals.

‍

Let’s dive right into it and find the best swim school software available this year.

‍

* Swim England. (2024, 24 September) ‘Swimming is an inclusive activity that supports health and happiness’. Available at: https://www.swimming.org/swimengland/national-inclusion-week-water-wellbeing/ (Accessed: 21 May 2025).

‍

How we chose the best swim school software

‍

Before we get into our list, here’s how we decided which platforms to include in this guide.

‍

If you’ve searched for the best swim school software before, you’ll have seen plenty of comparison pages. The problem is, many are written by people who have never actually used the systems they’re reviewing. They often miss the details that make a real difference when you’re running a busy swim school.

‍

We took a different approach. This guide focuses on what genuinely helps you stay organised, save time, and grow with confidence, not just what sounds good on paper.

‍

Here’s what we looked at when choosing the best swim club management software:

• ‍Independent reviews: We checked verified feedback from real swim school owners on trusted platforms such as Capterra and Trustpilot. ‍
• Support and onboarding: We looked at how easy it is to get started and how you can contact customer support when you have questions. ‍
• Free trial availability: A free trial gives you the chance to explore the software properly before committing, so we noted which platforms offer one. ‍
• Business growth tools: We prioritised software that goes beyond admin management and includes resources to help you grow your swim school. ‍
• Pricing and scalability: We compared pricing models, what each one includes, and whether costs rise as your swim school expands. ‍
• Who it suits best: Finally, we looked at which types of swim schools each platform is best for.

With these points in mind, let’s move on to our top picks for the best swim school software in 2025, reviewed and compared to help you find the right fit for your club

‍

Your Guide to the Best Swim School Software of 2025

‍

1. ClassForKids

‍

At the top of our best swim school software list is ClassForKids, a platform made for kids’ and youth swim schools. With more than 10 years of experience and ISO certification, it supports you with bookings, payments, safeguarding, team management, and more. It lightens the admin load so you can focus on teaching, community, and growing your business.

‍

Capterra rating: 4.8 (based on 99 reviews)

‍

Free trial: Yes

‍

Best for: Swim schools ready to scale with confidence, deliver a professional customer experience, and stay fully compliant with GDPR and safeguarding requirements.

‍

Support and onboarding:  

• Online chat with an award-winning support team (98% satisfaction rating)
• Free personalised onboarding designed around your swim school’s goals
• Step-by-step Help Centre guides for quick, self-serve support
• Instant responses after hours with automated replies

Business growth support:  

• Competitions with prizes worth up to £10K, business and marketing training from experts, and networking events
• Free class listing platform to boost visibility and bring in more bookings
• Personalised growth support for larger swim schools looking to expand
• Free expert advice and practical insights on the ClassForKids [.blue__text]Podcast[.blue__text] and [.orange__text]Academy[.orange__text]

Pricing: With one monthly licence fee, you get unlimited access to every feature. Plus, there are no extra costs for adding new swimmers, teachers, or opening new venues. [.pink__text]Learn more on our Pricing Page[.pink__text].

‍

Customer feedback (from Capterra):

‍

"I love the ease of the website, its so easy to send links to your clients and for them to sign up, the flow is good, its easy to absorb the information you need. the only downside is the registers it would be so much better if there was an app where the registers could be downloaded and used. I also find the translation fee very high, and there are cheaper alternatives. Overall very happy with site and what I need it for." - Alice, Swim School Owner

‍

2. Jackrabbit Swim

‍

Jackrabbit Swim is widely considered one of the best swim club management software platforms, offering tools for online registration, billing, and attendance tracking. It’s a great choice for growing swim schools with increasing admin demands and a budget that allows for scaling into higher-tier plans.

‍

Capterra rating: 4.5 (based on 225 ratings)

‍

Free trial: Yes

‍

Best for: Swim schools aiming for scalability and robust online registration capabilities.

‍

Support and onboarding:

• Paid setup call with an onboarding coach
• Online help centre and training videos
• Email, chat, and phone support options available

Business growth support: Although Jackrabbit Swim lacks a free class listing platform and a tailored learning experience like the ClassForKids Academy, customers can still access webinars covering business and marketing topics.

‍

Pricing: Jackrabbit Swim offers 3 pricing plans, with costs based on the total number of students at the end of each month. Higher-tier plans include additional features, such as a business intelligence dashboard, which may be useful depending on your needs. We recommend visiting their website for the most accurate and up-to-date information.

‍

Customer feedback (from Capterra):

‍

"Clunky at first, however slowly but surely I'm learning great ways to make my work more efficient. The features and updates seem to be a direct result of user feedback. The constant trainings and webinars are amazing and truly over-the-top customer service. The community is great and Jackrabbit does a great job of using community as a resource." - Joel, Programme Director

‍

3. iClassPro

‍

Often considered one of the best swim school software platforms on the market, iClassPro offers a wide range of features, including class management, automated communication workflows, and QuickBooks integration to support business decisions. But with its higher price point, it may not suit every swim school’s budget.

‍

Capterra rating: 4.5 (based on 472 reviews)

‍

Free trial: No

‍

Best for: Established swim schools with complex needs like automated email workflows, integrated websites, analytics, and QuickBooks compatibility, and a budget for premium pricing.

‍

Support and onboarding:

• Support available through phone, email, and chatbot
• Support with integrated websites and other integrations
• Free data import

Business growth support: Like ClassForKids and Jackrabbit Swim, iClassPro offers access to webinars and educational resources. However, unlike ClassForKids, it doesn’t include a free class listing platform to help parents discover your classes in their area.

‍

Pricing: iClassPro has 3  pricing plans, each offering a different mix of features. Because swim schools vary and your needs will evolve over time, it’s important to choose a plan that aligns with your current and future needs. We recommend checking their website for the most accurate information, as pricing plans and features may change.

‍

Customer feedback (from Capterra):

‍

"Overall the software is great, it manages the students charges and families with ease. It never gives me any trouble, there are no significant bugs, and small ones get fixed once the team is notified." - Josiah, Aquatics Administrator

‍

4. iSplash

‍

Introduced by iDash in July 2024, iSplash has already made enough of a splash to land a spot on our best swim club management software list and is shaping up to be a solid alternative to iClass Pro.

‍

Capterra rating: 5 (based on 3 reviews)

‍

Free trial: No

‍

Best for:  Swim schools that want comprehensive admin support, including scheduling, progress tracking, and payments.

‍

Support and onboarding:

• Support available via phone and email
• Optional paid data migration service

Business growth support: With no free class listing or business growth resources such as training or marketing support, iSplash users may need to rely on external platforms to promote their swim school.

‍

Pricing: Unlike platforms such as ClassForKids, which include unlimited swimmers and teachers under one monthly licence fee, iSplash has a fixed monthly plan starting at £90 for up to 250 active swimmers, with an additional £18 per month for every extra 50 students.

‍

Customer feedback (from Capterra):

‍

"Friendly, efficient and enjoyable. The software has been given so much thought and there are so many great features. It is customisable and always improving, we can't wait to see what is added next!" - Nick, Swim School Owner

‍

5. Soakly

‍

Soakly is another new entrant to the market but earns an honourable mention on our list of the best swim school software due to its partnership with the Swimming Teachers’ Association (STA). While it currently has no reviews on Capterra, its endorsement by a respected industry body gives it added credibility.

‍

Capterra rating: No reviews

‍

Free trial: Yes

‍

Best for: Small to medium-sized UK swim schools of a smaller to medium size that want to simplify class scheduling, payments, and progress tracking.

‍

Support and onboarding:

• Soakly customers get access to email support

Business growth support: Soakly doesn’t currently offer business or marketing support, nor does it include a free class listing platform like ClassForKids’ Discovery Site. This means you may need to invest in external channels to promote your swim school.

‍

Pricing: Soakly uses a unique pricing model with no tiered plans. Pricing starts at £50 + VAT per month, with an additional 40p + VAT per swimmer once your swim school exceeds 125 students.