Best Swim School Software for 2025: Top Tools for Swim Schools and Clubs

Written by
Melih Kalender
3
min read
Growth
Product
Marketing

According to Swim England’s Value of Swimming report, regular swimming has helped prevent 78,500 cases of ill health and delivers a social value of £2.4 billion each year.

As a swim school or club owner, you’re playing a huge role in supporting the physical and social wellbeing of your community. But who’s looking after your wellbeing and the sustainability of your business?

That’s exactly why we’ve created this guide, so you can compare the best swim school software platforms in 2025 and find the right fit for you.

Let’s dive right into it and find the best swim school software available this year.

Your Guide to the Best Swim School Software of 2025

1. ClassForKids

At the top of our best swim school software list is ClassForKids, a platform made for kids’ and youth swim schools. With more than 10 years of experience and ISO certification, it supports you with bookings, payments, safeguarding, team management, and more. It lightens the admin load so you can focus on teaching, community, and growing your business.

Capterra rating: 4.8 (based on 99 reviews)

Free trial: Yes

Best for: Swim schools ready to scale with confidence, deliver a professional customer experience, and stay fully compliant with GDPR and safeguarding requirements.

Support and onboarding:  

  • Live chat with an award-winning support team (98% satisfaction rating)
  • Free personalised onboarding designed around your swim school’s goals
  • Step-by-step Help Centre guides for quick, self-serve support
  • Instant responses after hours with automated replies

Business growth support:  

  • Competitions with prizes worth up to £10K, business and marketing training from experts, and networking events
  • Free class listing platform to boost visibility and bring in more bookings
  • Personalised growth support for larger swim schools looking to expand
  • Free expert advice and practical insights on the ClassForKids [.blue__text]Podcast[.blue__text] and [.orange__text]Academy[.orange__text]

Pricing: With one monthly licence fee, you get unlimited access to every feature. Plus, there are no extra costs for adding new swimmers, teachers, or opening new venues. [.pink__text]Learn more on our Pricing Page[.pink__text].

Keep up with the latest events, competitions and updates by following ClassForKids on [.blue__text]Facebook[.blue__text] and [.green__text]Instagram[.green__text].

2. Jackrabbit Swim

Jackrabbit Swim is widely considered one of the best swim school software platforms, offering tools for online registration, billing, and attendance tracking. It’s a great choice for growing swim schools with increasing admin demands and a budget that allows for scaling into higher-tier plans.

Capterra rating: 4.5 (based on 225 ratings)

Free trial: Yes

Best for: Swim schools aiming for scalability and robust online registration capabilities.

Support and onboarding:

  • Paid setup call with an onboarding coach
  • Online help centre and training videos
  • Email, chat, and phone support options available

Business growth support: Although Jackrabbit Swim lacks a free class listing platform and a tailored learning experience like the ClassForKids Academy, customers can still access webinars covering business and marketing topics.

Pricing: Jackrabbit Swim offers 3 pricing plans, with costs based on the total number of students at the end of each month. Higher-tier plans include additional features, such as a business intelligence dashboard, which may be useful depending on your needs. We recommend visiting their website for the most accurate and up-to-date information.

3. iClassPro

Often considered one of the best swim school software platforms on the market, iClassPro offers a wide range of features, including class management, automated communication workflows, and QuickBooks integration to support business decisions. But with its higher price point, it may not suit every swim school’s budget.

Capterra rating: 4.5 (based on 472 reviews)

Free trial: No

Best for: Established swim schools with complex needs like automated email workflows, integrated websites, analytics, and QuickBooks compatibility, and a budget for premium pricing.

Support and onboarding:

  • Support available through phone, email, and chatbot
  • Support with integrated websites and other integrations
  • Free data import

Business growth support: Like ClassForKids and Jackrabbit Swim, iClassPro offers access to webinars and educational resources. However, unlike ClassForKids, it doesn’t include a free class listing platform to help parents discover your classes in their area.

Pricing: iClassPro has 3  pricing plans, each offering a different mix of features. Because swim schools vary and your needs will evolve over time, it’s important to choose a plan that aligns with your current and future needs. We recommend checking their website for the most accurate information, as pricing plans and features may change.

4. iSplash

Introduced by iDash in July 2024, iSplash has already made enough of a splash to land a spot on our best swim school software list and is shaping up to be a solid alternative to iClass Pro.

Capterra rating: 5 (based on 3 reviews)

Free trial: No

Best for:  Swim schools that want comprehensive admin support, including scheduling, progress tracking, and payments.

Support and onboarding:

  • Support available via phone and email
  • Optional paid data migration service

Business growth support: With no free class listing or business growth resources such as training or marketing support, iSplash users may need to rely on external platforms to promote their swim school.

Pricing: Unlike platforms such as ClassForKids, which include unlimited swimmers and teachers under one monthly licence fee, iSplash has a fixed monthly plan starting at £90 for up to 250 active swimmers, with an additional £18 per month for every extra 50 students.

5. Soakly

Soakly is another new entrant to the market but earns an honourable mention on our list of the best swim school software due to its partnership with the Swimming Teachers’ Association (STA). While it currently has no reviews on Capterra, its endorsement by a respected industry body gives it added credibility.

Capterra rating: No reviews

Free trial: Yes

Best for: Small to medium-sized UK swim schools of a smaller to medium size that want to simplify class scheduling, payments, and progress tracking.

Support and onboarding:

  • Soakly customers get access to email support

Business growth support: Soakly doesn’t currently offer business or marketing support, nor does it include a free class listing platform like ClassForKids’ Discovery Site. This means you may need to invest in external channels to promote your swim school.

Pricing: Soakly uses a unique pricing model with no tiered plans. Pricing starts at £50 + VAT per month, with an additional 40p + VAT per swimmer once your swim school exceeds 125 students.

A Quick Note on Best Swim School Software Comparisons

You’ll notice we haven’t included exact pricing for every platform or feature-by-feature comparisons, and that’s intentional.

Many online comparisons are written by people who aren’t active users, which means they often miss important details about the platform’s feature set or share outdated pricing. Features and pricing, after all, can change frequently. So, rather than risk sharing outdated info, we focused on what’s truly helpful.

That’s why this guide is based on independent user ratings, trial availability, pricing plans, business growth and marketing support, and what kind of customer support you can expect.

The Ultimate Planner for Your Kids' Club

We've got a ton of free resources you can access now to help improve the efficiency of your club.

Download

Disclaimer: This blog is intended for informational purposes only and reflects information accurate as of 21 May 2025. While we aim to review and update the content annually, we recommend using this guide as a starting point and exploring the official websites of any platforms that catch your eye for the most up-to-date details on features, pricing, and support.  

Melih Kalender

Melih’s our go-to for blogs that intrigue, guides that inform, and ads that grab your attention. When he’s not writing content, you’ll find him chasing the stories behind words, experimenting in the kitchen, or plotting his next big adventure.