The Kids Club Owner’s Black Friday Growth Playbook
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Black Friday isn’t just for big stores and long shopping lines; it’s a huge opportunity for kids’ club owners too.
Parents are already in “buying mode”, scanning for deals that feel meaningful- not just more stuff- and what’s more meaningful than activities that bring their children joy, learning, and friendship? This is your moment to invite new families in, celebrate the ones who already love you, and kick off the new year with serious momentum.
In this blog, we’ll show you how to promote your kids club on Black Friday using fun, effective, and parent-friendly strategies. From fresh kids club marketing ideas to smart ways to get more bookings and increase enrolments, you’ll find everything you need to make this season your most impactful yet.
Whether you run a dance academy, football academy, gymnastics club, or art studio, these kids’ activity business growth tips will help you turn Black Friday from “just another sale” into a growth superpower.
Think of Yourself as a Brand
Your club isn’t just an activity- it's a world.
It’s the place where children grow in confidence, make friends, discover talents, and maybe even learn how to cartwheel without launching across the room like a Marvel stunt double.
So, this Black Friday, shift your mindset:
You’re not just selling a class- you're offering joy, development, and community.
Parents today are mindful about where they invest. They want value that means something to their child. Your job? Show them that your club is the right choice.
How to Do That:
- Celebrate your loyal families with exclusive, early-bird deals. Parents should feel you appreciate them and wanr to give something back.
- Expand your customer base with unbeatable sign-up offers that parents looking for a kids club can’t say no to
- Turn interest into enrolment with trials, tasters, and first-time discounts
- Make joining smooth and stress-free with a parent-friendly sign-up process
- Tell the story of your value- highlight benefits like confidence, teamwork, focus, fun, and new skills
Parents aren’t just buying sessions, they’re buying outcomes. Your messaging should reflect that.
This Black Friday is your moment to shine. When you present your club with a strong brand identity and a clear value message, parents will see your club not as an expense, but as an opportunity they can’t afford to miss.
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What’s the best way for kids clubs to use Black Friday?
Treat Black Friday as a chance to boost visibility and enrolments- not just offer discounts. Parents are looking for value, gifts, and activities to keep kids engaged, making it the perfect time to:
- Promote new term enrolment or class blocks
- Fill spaces during slower winter periods
- Market gift vouchers as experience-based presents
- Encourage parents to try extra classes or activities
Instead of deep discounts, focus on highlighting benefits like early booking, confidence-building, skill development, and creating routine.
How can I increase kids club bookings during Black Friday?
To drive more bookings, focus on creating urgency and clarity.
Strategies that could work include:
- Limited-time offer (e.g., 48-hour promo)
- Add-on value rather than discounting (e.g., “free trial class when booking a term”)
- Compelling language, e.g., “Don’t miss out, limited time only, our best offer yet!”
- Using social proof (testimonials/photos)
Make sure the offer is simple, easy to book online, and highlighted clearly on your website and social channels.
What is the ClassForKids Black Friday offer?
This year, our early bird offer is 75% off for 3 months and a £75 Amazon voucher. So good, it’s criminal! Claim the offer [.pink__text]here.[.pink__text]
Should kids activity clubs offer discounts?
Yes- but strategically. Instead of deep discounts, use limited-time offers, trial sessions, or value-added perks to attract new families and reward loyal ones. Focus on showcasing the benefits of your club- confidence, skill-building, routine, and fun- so parents see real value, not just a cheaper price.
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Caitlin Martin
Cait is our in-house social media manager and digital content writer. When she isn’t brainstorming puns or chasing participants for TikToks, she can be found outside running, playing her fiddle in Scottish pubs, travelling on the Avanti West Coast train line to visit her family (read, dog), or nestled up on the sofa with a good book or movie.
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