The 4 Camp Customer Retention Strategies For Your Sports Clubs
Our top customer retention strategies
Whether you specialise in providing kids activity camps or offer seasonal summer camps within your programme, you know there is great demand for fun-filled and engaging kids camps. For busy parents, activity camps provide a great opportunity to keep their kids entertained and for you they are a great way to increase your cash flow and your rate of return custom. So how can you ensure your kids camp bookings result in committed return customers? Find out below!
Provide A Great Booking Experience For Camp Customers
Kids camps are the ideal solution for a parent’s busy schedule. Full of fun activities they can successfully keep kids engaged for hours, providing convenient childcare for families. But, nobody wants a negative booking experience! In order to make the most of the interest in kids camp sessions service you should provide an effective booking system.
- Keep it simple. Parents don’t want to jump through hoops to try and get their kids a place in your camp. By providing them with a super simple booking experience, you will stand out in comparison to other camps! Use a booking system that allows parents to find your camp, secure a space, pay and see the booking all in one place.
- Flexibility is key. Parents will have different schedules so offering extra benefits may help your holiday camp appeal to them more than another. For instance, early drop off and pick off times will often be appreciated by busy parents.
- To keep your kids camp bookings organised, try using an online booking system. It may be time-consuming and difficult to keep track of if done manually.
[.pink__text]Top Tip[.pink__text]: A good quality booking system should allow you to embed it to your Facebook page and website. This allows parents to easily book and pay for camp sessions, setting your kids camp apart from competitors. Most bookings are made via mobile so it is key to have a seamless experience for parents, allowing them to self serve at the touch of a button. In turn, this makes the lives of your camp coaches easier.
Find out how our industry-leading software can significantly reduce the time you spend on admin.
Make Your Kids Camp Cashless
Consider the behaviour of parents today. Many will prefer keeping it simple with upfront, cashless payments thanks to the convenience it brings them. Digital payments benefit you, too! You'll save hours on admin and put an end to the dreaded payment chase which gives you more time to focus on running great kids camp! It’s a win-win making it easier for you to run your camps and making it simpler for parents to safely pay you.
[.pink__text]Top Tip:[.pink__text] Keep payments simple by offering one method of payment at your kids camp as opposed to multiple options. This will greatly reduce your admin, free up time and allow busy parents to book and pay at the touch of a button. Digital booking systems like ours can remove the headache of chasing camp payments and invoices.
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Store All important Kids Camp Info In One Place
Since your kids camp sessions will already be keeping you busy, you will be seeking to remove the chaos of manual admin. Choose a booking system which allows you to view and access all important camper information in one place. That includes emergency contacts, allergies or any other notes children's parents might have included! It’s vital for your team to quickly be able to see this sort of information which is why, with ClassForKids, you can easily find it in your registers and get the info in just one tap!
With multiple activities, large capacities and varying camp schedules helping your kids camp run as smoothly as possible has never been more important. Make life easier for you and your coaches by seeking out kids activity camp booking system that provides all the info you need at the touch of a button. Plus, being organised means you’ll have time to focus on improving and growing your camp and offering the kids the best time you can - which often means they’ll want to come back!
[.pink__text]Top Tip:[.pink__text] If your struggles with wifi have put you off using an online system, ClassForKids' offline registers provide the ideal solution ClassForKids allows all the info you need to be viewed from any device, making running a kids camp a breeze.
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How to advertise your camp
A positive kids camp experience can quickly become your best method of marketing. There is no better way to increase your camp retention rate than by marketing to those who have had a taste of what you offer. Make sure to strike when the iron is hot: reach out to parents right after their camp experience has ended, inviting them to your regular termly classes. If your camp sessions are easy to book, fun-filled and organised, your camp customers will want to return for regular term classes!
It’s also crucial to make the most of camp feedback: ask parents for reviews or to spread the word about your camps to friends and family. By doing so, you may entice their friends and family, resulting in more bookings next time around.
[.pink__text]Top Tip:[.pink__text] Encourage bookings of your termly classes by giving the camp-goers a special offer or discount! This will make them more likely to book your regular sessions after camp has ended.
That is how 4 simple steps can help you convert interested parents to committed customers! From implementing a smooth booking experience to effectively marketing your kids camp to interested parents, these will help highlight the value your kids activity club provides. So go forth and implement these tips for your next camp to make sure you’ll see the camp-goers returning.
See how our award-winning booking and management software can help you reach your camp customer retention goals.
Carmela Caserta
Carmela is our resident Copywriter here at ClassForKids. Her days are filled with pondering the wonder of words, up-cycling them to create something wonderful and swimming in SEO strategy. Outside of the office, she’s buried in fiction novels, invested in edge-of-your-seat crime docs and out with her dog on peaceful woodland walks.
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