Summer Camp Promotion Ideas That Actually Work for Your Kids’ Club 

We’re in the final countdown to the summer holidays, and while parents are frantically piecing together childcare like it’s a jigsaw puzzle missing the corner pieces, kids are dreaming of water fights, face paint, and the kind of magical chaos you’d find in The Greatest Showman.  

‍

If you run a kids’ club or holiday programme, you’ll already know summer is a prime time, but highly competitive. Many of the early-bird deadlines have come and gone, and if you didn’t get your promotion in early this year, don’t worry, there’s still time to make the most of what’s left and lay the groundwork for next year.  

‍

The most successful clubs treat planning like a game of Bluey’s “Keepy Uppy”: they start early, stay nimble, and keep the momentum going.  

‍

We’ve pulled together a list of practical, creative summer camp promotion ideas that you can use now or pop in the DeLorean (Back to the Future style) and start crafting a killer campaign for next year. Whether you’re still marketing for this summer, or planning ahead, we’ve got practical, proven summer camp marketing ideas to help you stand out and grow.   

‍

‍

1. Understand Your Audience: Parents First, Kids Always 

‍

If there’s one golden rule in marketing for summer camps, it’s this: you’re selling two completely different experiences- one to parents, one to children.  

‍

Parents are your bookers. They want safety, flexibility, and enrichment. 

‍

The kids? They want adventure- muddy knees, new friends and maybe a bit of learning along the way.  

‍

To win both crowds, your messaging should strike a balance:  

‍

• Reassure parents with clear info about your staff, DBS checks, first aid certifications, and safeguarding policies.  

• Excite kids with bold visuals, fun activity themes, and language that sparks curiosity; for example, ‘mini–Olympians Week’ or ‘Jungle Explorer Camp’.  

‍

Great summer camp marketing ideas find the sweet spot between practical and playful. In everything from flyers and emails to your website and social posts, make sure you’re speaking to both audiences. That’s how you turn casual browsers into booked-up families- and make everyone feel like they’ve just found the perfect summer plan.  

‍

‍

2. Digital Summer Camp Marketing Ideas That Actually Work 

‍

Today’s parents aren’t just waiting for leaflets in book bags- they’re online, phone in one hand, coffee in the other, and probably scrolling through Google or local parenting groups between episodes of Hey Duggee and snack negotiations.  

‍

If your club isn’t showing up where they’re already looking, you’re missing a golden opportunity to stand out. The good news? These summer camp promotion ideas don’t need a huge budget, just a smart plan and a little consistency.  

‍

✅ Build a Summer Programme Page on Your Website 

Your website should be your digital HQ: clear, friendly, and stress-free. Make sure your camp page includes:  

‍

• Session dates and times 
• Prices  
• Weekly themes or key activities 
• A simple booking process- ideally without printable forms or ten tabs to click through 

‍

Parents are busy. The easier you make it, the faster they’ll commit.  

‍

✅ Run Local Social Ads 

‍

Think The Apprentice, but without the drama. A quick Facebook or Instagram ad targeted within 5-10 miles of your location can have a big impact. Highlight a unique theme like ‘Mini Masterchefs Week’ or ‘Woodland Explorers’ and throw in a limited-time discount to create urgency.  

Use real photos from past camps- messy play, happy faces, and outdoor fun- they’ll always outperform generic stock images.  

‍

Want some tips on how to promote your kids club without showing children’s faces? Check out our Instagram carousel on the topic [.pink__text]here[.pink__text].  

‍

✅ Post Regularly on Socials 

‍

Treat your Facebook and Instagram feeds like your club’s highlight reel. Post: 

‍

• Snaps from previous camps 
• Introductions to your team (the real stars of the show) 
• Behind-the-scenes set-ups or countdowns to the big launch 

‍

You’re not just selling places, you’re showing the atmosphere, the energy, and the care that make your club stand out.  

‍

✅ Encourage Google Reviews 

‍

A five-star Google review is the new school gate recommendation. Ask your happy parents to leave a quick review after camp- it helps boost your visibility in local search results like ‘summer holiday club near [your town]’.  

‍

You can even offer a fun incentive, like a prize draw entry or a discount on a future booking.  

‍

✅ Use Booking Software to Level Up Like A Pro (Without the Stress) 

‍

Behind every successful holiday club is a smooth system that handles the chaos- and supports your marketing for summer camps.  

‍

 ClassForKids helps by:  

‍

• Offering flexible booking options (single days, half days, full weeks) 
• Managing promo codes and sibling discounts 
• Automating parent communication and reminders 
• Providing clear financial reports to show which themes and weeks were most popular   

It’s not just admin support; it’s one of the most underrated summer camp promotion ideas. When booking is easy, parents are far more likely to commit- and come back.  

‍

💡 Bonus: ClassForKids Discovery site puts your club on the map, making you even easier to find, and easier to book.  

‍

Want to learn more about how camp activity scheduling software can get you more bookings? [.orange__text]Check out our blog on the topic here.[.orange__text]  

‍

These digital summer camp marketing ideas are simple to start, easy to scale, and powerful when used together. Show up online with personality and purpose, and you’ll build not just bookings- but long-term trust with families in your community.  

‍