Stepping into the Spotlight: Navigating Social Media Dance Trends for Your Studio

Written by
Caitlin Martin
2
min read
Marketing
Growth

Running a dance school is a joyful, high-energy job, but let’s face it, between choreographing routines, managing bookings and prepping for shows, keeping up with social media can feel like trying to do a grand jeté with no warm-up.  

Trends come and go faster than a TikTok transition and knowing where to start can feel like you’re pirouetting in circles.  

But here’s the good news: you don’t have to be a viral video expert to make social media work for your studio.

With the right rhythm and a simple plan, you can turn likes and shares into new student sign-ups and loyal studio fans. Ready to find your groove? Let’s break it down.

Choose Your Stage: Where to Dance Online

When it comes to social media, it’s tempting to want to show up everywhere and, on every platform, from TikTok to Instagram, YouTube to X. But as a small business owner, your time and resources are limited. Just like in class, it's better to nail the basics than to stretch too thin.

Focus on where your audience is already watching, and remember that a parent’s favourite platform may not be the same as yours.  

  • Instagram: Great for sharing polished performance clips, student highlights, and behind-the-scenes content. Parents and teens scroll here.
  • Facebook: The go-to for community updates, event invites, and class reminders. This platform is especially useful for reaching parents.
  • TikTok: Ideal for short, punchy trends, challenge dances, and showing your studio’s personality. Perfect for engaging tweens and teens.
  • YouTube Shorts: Good for tutorials or quick class clips with long-term search potential.

By focusing on one or two platforms that align with both your content and your customer base, you’ll save time, create stronger engagement, and build a more consistent presence. Think quality over quantity, it’s better to do a showstopping performance on one than improvise across five.  

💃 Pro tip: You don’t need to go viral to succeed. Focus on showing your studio’s personality and value and the right audience will follow.

Interested in a booking software for your dance studio? Read all about the pros and cons of a class booking software for your dance studio here.

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Bonus Tip: Let ClassForKids Handle the Admin Choreography

While you’re perfecting your content, ClassForKids can help keep your studio running smoothly behind the scenes.

With ClassForKids, you can:

  • Track which classes are filling up fast
  • Monitor seasonal sign-up trends
  • Simplify registrations, payments, and schedules
  • Use real-time data to make smart marketing choices

Ready to make your admin as seamless as your pirouettes? Visit our dance industry page to find out why thousands of studios love ClassForKids.

Curtain Call

The main takeaway? You don’t need to go full TikTok star to make an impact online. With a clear plan, a little creativity, and the right platform, your studio can go from quiet observer to viral sensation or at least boost enrolment and build a buzz in your community.

So, strike a pose, hit record, and show the world what makes your studio special.

Now get out there and start slaying those social steps!

For more tips and tricks, follow ClassForKids on Instagram, TikTok or Facebook.  

Caitlin Martin

Cait is our in-house social media manager and digital content writer. When she isn’t brainstorming puns or chasing participants for TikToks, she can be found outside running, playing her fiddle in Scottish pubs, travelling on the Avanti West Coast train line to visit her family (read, dog), or nestled up on the sofa with a good book or movie.