Robbie Halliday, co-founder of Play Pro Academy, shares insights into the early stages of establishing their football coaching business. He discusses his own extensive experience as a coach and player, emphasizing how it informs the Academy's approach to training. Robbie highlights the Academy's unique selling points, particularly the high caliber of staff, which includes four current professional players, ensuring high-quality coaching. Listeners gain valuable insights into the challenges and strategies of launching a specialized sports academy and the importance of differentiating oneself in a competitive market.