Rich Elms shares his personal journey from being an aspiring professional footballer to experiencing significant lifechallenges, including family trauma, career struggles, and depression. 

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Through resilience and support from his partner and son, he eventually founded a successful children's football program, which has grown internationally. Rich emphasizes the importance of emotional intelligence in coaching, advocating for understanding children on a deeper level to help them become well-rounded individuals, even if they don't achieve professional sports careers. The key takeaway for listeners is the value of perseverance, adapting to change, and focusing on the holistic development of children through sports.

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