Maximising camp bookings with ClassForKids
When Joe and Tony started Munchkin Sports in 2012, they had only a handful of children attending weekly classes, but they had big plans for the business's future. Their dedication and innovation in coaching have paid off, and they have grown to see hundreds of children attending classes each week.
But the real magic happens during their holiday camps. Generating 3 times more income than all their year-round classes combined, Munchkin Sports Holiday Camps regularly attract 1,000+ children every season.
Looking for ways to make your camps easier and more profitable than ever? Click below to learn more and start your transformation.
Confidence is key
After 10 years of coaching at a local rugby club and school, Joe realised there was a lack of coaching available for younger children aged 2-7. After initially thinking about focusing solely on rugby, Joe’s wife suggested he think about broadening his horizons as multi-sports could play a bigger role in his future.
And she was right! Munchkin Sports now offers everything from football to rugby to other multi-sports including athletics, netball, tennis, and cricket.
Despite starting the business in the middle of a recession, Joe and Tony stood firm in their decision to start because they knew children needed sports and activity; not just for physical activity or mental well-being, but for encouraging key skills like communication and teamwork. And they knew parents would support this ethos too.
Using data to drive results
The business has gone from strength to strength. Their hard work and passion have also proven popular in schools, with Munchkins now operating in over 50 after-school clubs across 30+ schools each week. But holiday camps have been the real winner at Munchkin Sports, with income from holiday camps growing 20 times in 9 years with ClassForKids.
The success of camps is largely down to Munchkin Sports reminding customers of the value of camps, and promoting this across social media to generate interest from new and existing customers.
Because they invest time and effort into advertising camps so well, camps generate 3 times more income than term classes. Due to the continual demand for camps during the holidays, they now have over 50+ staff members helping throughout the year.
But with an ever growing customer base, payments, bookings and day-to-day tasks became increasingly difficult to manage. After looking at custom-built systems, Joe realised time was of the essence. So he started to search for a booking system designed for kids' activity businesses, and that’s when he came across ClassForKids. He hasn’t looked back since.
Curious to see how our booking system works? Watch our interactive demo to explore all our features at your own pace, without the need to book a live demo.
Bonus points with a new player
Since using the ClassForKids booking system, the operational side of the business has changed dramatically. Joe and Tony now have time to focus on the club’s programmes, maintaining the brand and pushing their marketing forward.
Munchkins now take all of their bookings and payments online, meaning there’s no payment chase or tracking different bookings across mountains of paperwork. Bookings come directly through their website, and they’ve even got it linked to their Facebook page to maximise the number of bookings.
"We couldn’t operate without ClassForKids. It’s so simple for parents to book and pay, and we have everything in one place."
Planning ahead
Going forward, Munchkins will focus on strategic planning and use the ClassForKids system to help with this. Financial analysis will play an important role in supporting the expansion of the business. Over the next few years, the plans are to expand Munchkins out of the local area while still maintaining quality coaching.
Their recently launched holiday camps have already secured over 400 bookings, bringing in 15% more income compared to the previous year. This phenomenal success has been made possible by ClassForKids, showing how a powerful system can empower kids’ activity clubs to achieve their business goals and more.
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