Choreographing Success
Avenue Dance Company was born from humble beginnings. Dance studio owner Lauren Jayne has been dancing since the age of three and always knew she wanted to teach dance. With the moral support of friends and family, she took the leap to launch her own dance company and never looked back. The innovative street dance school has now skyrocketed, hosting classes at schools across Berkshire, Buckinghamshire, Hampshire and London.
Bringing Street Dance To The Masses
Avenue Dance was built to stand out from the crowd. Lauren worked hard to establish a unique selling point which would drive demand for classes. This is exactly why her dance studio brings classes to local schools on several authentic street dance styles from musical theatre and jazz, to hip-hop breaking and house popping. Their classes quickly proved a hit with the kids, with most schools around them not offering these styles of dance.
"We find that by going into schools, we reach more children so we can spread our passion and knowledge to more kids than if we just had the community classes in the evening."
So, how did Lauren build such strong partnerships with schools? She spent time choreographing her sessions around school curriculums to enhance what kids were already learning. Classes run before school, during lunchtimes, and afterschool to reach as many kids as possible.
Mounting admin left the business with two left feet
As is often the case, Lauren's growing success brought on more challenges. She often found herself swamped with paperwork, trying to manage her increasingly busy schedule and growing registers manually. But with a growing number of schools on board and paper registers piling up, day-to-day tasks became unmanageable.
That’s when Lauren decided it was time to do away with outdated methods, clunky booking journeys and complicated finance processes and look for a solution that would streamline everything for her. So Lauren began the search for a new team player.
"ClassForKids made everything seem so easy. I knew many other club owners trusted ClassForKids to take the pressure off them, so I thought it would be a great booking system to go for."
A booking system to shout about
Lauren and her dance teachers couldn't be happier with ClassForKids. From effortless online payments to keeping registers organised, it’s transformed how their dance school operates. ClassForKids' industry-leading booking and management software has helped Lauren's dance school thrive and reach her business goals while growing in capacity.
ClassForKids also made the booking and payment process a breeze for parents. With the new booking system in place, parents could easily browse, book, and pay for classes in just 3 clicks. Plus, thanks to upfront payments taken at the time of booking, Lauren no longer had to chase late payments and had a steady income coming through the system.
Avenue Dance Company also offers parents a budget-friendly way to pay for classes with ClassForKids' Subscriptions feature. This allows parents to spread out the cost of classes with convenient monthly payments, making dance lessons more affordable. Subscriptions also ensure a predictable cash flow for the dance school, leading to a 64% increase in subscription income for Lauren in just one year.
Curious to see these features (and more!) in action? See how ClassForKids can simplify your operations and drive growth by diving into our interactive demo, a clickable tour of our booking system.
Understanding demand to grow with confidence
But the benefits don't stop there. Lauren has discovered a powerful growth tool in ClassForKids: the waiting list feature. This allows her to gauge demand for new classes before investing in them.
"When I was looking to offer classes in a new area, I set the class capacity to 0 to gauge interest. To my surprise, 17 parents were soon on the waiting list. It gave me a clear idea of the demand for the class."
With waiting lists as her market research tool, Lauren can confidently expand her course offerings to meet growing demand.
Now bringing over 50 classes a week to over 400 students across several counties, Avenue Dance Company is paving the way for street dance to become the norm in schools across England. Lauren and her team are opening young eyes to the world of dance outside of contemporary styles. And with the help of ClassForKids, their growth is only set to continue!
Ready to tap into your dance school’s potential? Click below to learn more about our booking and management software and discover how it can make managing your kids' club easier than ever.
