Everything You Need To Know About Starting A Football Academy

Starting a football academy? Then you are in luck! Welcome to “Everything You Need To Know About Starting A Football Academy!”

We work with hundreds of football clubs and academies across the UK, so this essential guide is full of the advice they have told us they would have welcomed when starting out.

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Funding For Football Clubs

Great news! You might not need as much money as you think to set up a youth football club.

We’ve seen customers set up their football academies with only £800 in their pocket, some helpful connections and a handful of flyers. 

If you’re on a tight budget but dream of sharing your football knowledge and skills with young people, there are many support avenues you can wander down. All it takes is time (and sometimes some form-filling) to get your football club finances up and running.

Football Club Marketing

One of the key things to consider pre-launch is how you will promote your new football academy. Planning your football club’s marketing and advertising will ensure you start strong and give parents the confidence to book as soon as you’re up and running.

Take it from us: any time spent thinking about your brand before launching your football academy is well spent: having a solid brand in place will help as you grow.

Everything You Need To Know About Starting A Football Academy

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Everything You Need To Know About Starting A Football Academy

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Football Academy Recruitment

Your football club’s success depends on choosing the right players for your team. 

There are many things to consider when selecting employees. Football club recruitment is built on club ethos alignment, looking for creativity champions, growth enthusiasts, kid-smart coaches and an understanding that lessons from the club support kids ‘off the pitch’, too.

Once your team is in place, you might want to consider investing in your football academy’s training and development. Doing so will unleash the full potential of your team and set high standards from the get-go – something that many parents will appreciate as well!

Football Club Insurance

With great sportsmanship comes great responsibility. From data protection to risk assessments, establishing certain protection measures is an important element of managing a kids’ sports club.

Your safety net for when things don’t go to plan, insurance provides financial coverage in case of an accident or unforeseen circumstance. And having the right kind is a game-changer.

While not mandatory for all insurance providers, a football club risk assessment allows you to find and sidestep unwanted events – before they happen.

What's Included

Marketing Plan + Strategies

Marketing + advertising tips 

Marketing plan template

Social media post + calendar templates

Customer email template

Training + Recruitment Tips

Top tips on training + recruitment

Interview scoring sheet template

Staff training plan template

Insurance + Risk Assessments

Tips on GDPR + risk assessments 

Risk assessment template

List of insurance types

Equipment + Supplier Lists

Tips on sourcing club equipment

Comprehensive equipment list

Recommended suppliers list

Funding + Fundraising

Advice on finance planning

Comprehensive list of funding sources

Tips on fundraising for you club

Run your club with confidence

Get in touch with one of our friendly business coaches,
they’d love to hear from you.

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