How to Start a Football Academy On a Budget

Written by
Felicia Bugge
2
min read
Business Advice
Growth

What do I need to start a football academy??

Starting a new youth football academy does not have to cost the world. If you have a dream of setting up a football academy, don’t let your budget get you down! In fact, here at ClassForKids we’ve had customers that set up their football academies with £800 in their pockets, some helpful connections and a handful of flyers. So, how do you start a football academy on a budget and reach success? Read on for our top tips!

[.pink__text]Utilise your connections[.pink__text]

Have a look at your contact list - maybe you already have a great connection to someone that’s willing and able to help you out! Whether you have mates that could help you coach, a friend that’s a tech-wizard that can help you get your bookings online, or even a friendly face that’s super organised and good with admin, utilising your connections and being open to networking is a great, budget-friendly way of running your academy.

[.orange__text]Offer something new[.orange__text]

Researching the market and your competitors is often completely free - and you can learn alot along the way! Use the research to find out what unique offering you can bring to the pitch. Maybe you’ll come up with a brand new type of session that no one else is providing in your area!

[.blue__text]TOP TIP: Look for areas of the football market with little competition but high interest![.blue__text]

[.green__text]Use your skills to your advantage[.green__text]

We all have a unique set of skills that we can bring into the business. Maybe you’re uniquely brilliant at offering 1:1 sessions, or a really talented goalkeeper! Use this to your advantage when deciding what kind of sessions to offer and in running your academy. Don’t forget to utilise the specific skills those around you have as well!

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[.pink__text]Look into funding[.pink__text]

Even if your budget is limited, there are lots of helpful resources for funding your academy! Whether you need help with coach training, want to provide sessions for kids with limited funds, or if you want to upgrade your facilities, there will be a grant or fund to help! Check out our blog, [.orange__text]7 Ways to secure kids club funding[.orange__text] for a comprehensive list of funding options.

[.blue__text]Use social media marketing for free advertising[.blue__text]

Social media marketing is a great option to traditional, often less cost-effective, advertising of your football academy. It’s largely free to use and you can easily reach your specific target market! Not only is social media great for exposure but it’s a phenomenal tool for growth too! If you’re looking for a bit more guidance, [.green__text]check out our blog on how to optimise your Facebook to take more bookings[.green__text]!


And there you go! Those are our top tips for starting a youth football academy on a budget. By utilising your connections, offering something unique, using your specific set of skills, looking into funding and utilising social media marketing, you too can start a successful football academy!

Ready to grow with a top-rated football system in place? Check out ClassForKids today!


Felicia Bugge

Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!