How to Pick the Perfect Football Facility in 7 Simple Steps
If you’re considering relocating your football academy or expanding your football camps into a new area, you’re probably already scouting football facilities. And yes, location and transport links matter, but there’s a lot more to choosing the right venue than just convenience.
Safeguarding, local competition, and how your academy will stand out all play a huge role. Plus, there could be external support available to help you upgrade kits or secure a new football pitch.
Before you sign anything, read this guide. These 7 simple steps will help you find the right football facility for your academy’s needs, and even give you tips on how to get funding for improvements.
Ready to make your next move? Let’s go – all in, but with smart, strategic steps.
Football Facility Checklist for Growing Academies
1. Location and Transport
When families are already juggling busy weekends, the last thing they want is a stressful journey to your football facility. With fuel costs rising and time always tight, the location of your pitch and how easily it can be reached by public transport should be the first things you consider when planning your next move.
- Map out where your current and potential customers live. Aim for a location within 15-20 minutes by car or easily reached via public transport.
- Not every family drives. Check if your venue is on a reliable bus or rail route, especially if you’re targeting players who may travel independently.
- Think about what the roads are like during session times. Picking a football facility in a high-traffic zone could result in late arrivals or no-shows.
- Are the walkways safe and well-lit? Check that families can get to and from the pitch comfortably, especially in winter months when they’ll likely need to travel in the dark.
2. Playing Surface Quality and Compliance
The quality of your playing surface impacts player safety, performance, and the long-term sustainability of your football academy. Whether you choose natural grass or go for a 3G/4G artificial turf, there are a few key things to keep in mind to make sure you’re picking a football pitch that supports your players and protects your investment.
Natural Grass Pitches
Grass offers that classic feel, but it doesn’t come without its challenges:
- Drainage: Make sure the pitch has proper drainage. Poor drainage leads to waterlogging, cancellations, and frustrated parents.
- Winter closures: Grass pitches can become unplayable during bad weather, meaning missed sessions and lost revenue.
- Ongoing maintenance: Budget for regular mowing, fertilising, and pitch repairs is an ongoing commitment.
3G/4G Artificial Turf Pitches
Artificial turf offers more durability and year-round usability, but you’ll still need to check the details.
- Shock pad certification: A shock pad layer beneath the turf is often needed to meet safety standards and reduce injury risk.
- Maintenance: While artificial turf is lower maintenance than grass, it still needs regular cleaning and upkeep to stay safe and playable.
- FA and FIFA standards: These aren’t required for grassroots or community use, but you’ll need to meet FA and FIFA standards if you’re planning on hosting affiliated matches.
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6. Assess Local Competition and Strategise for Success
Before you open or relocate your football venue, it’s important to understand the local football landscape. Knowing who’s already operating nearby helps you spot gaps, avoid overcrowded areas, and position your academy in a way that stands out.
Here’s how to do it:
- Map out existing football options within a 3-mile radius. Include schools, grassroots clubs, and other academies to get a full picture of the area.
- Look for what’s missing, whether it’s a lack of girls’ football sessions, underserved age groups like U7s, or specialist coaching that others aren’t offering.
- Build relationships with local schools. Offer to run football camps or use their football venues during off-peak hours. It’s a great way to get visibility and reach new families.
- Set yourself apart. Focus on developing unique skills, offering inclusive sessions, or providing a higher standard of coaching that gives parents a clear reason to choose you.
7. Use technology to your advantage
You’ve got the perfect football venue and top coaches in place, and while that’s a brilliant foundation, the right technology can take your academy to the next level. A football academy management platform like ClassForKids helps you make smarter decisions, deliver a smooth experience for parents, and grow your business with confidence.
Here’s how ClassForKids helps you do more of what you love – and do it even better:
- Test demand in new areas with automated waiting lists before investing
- Get clear financial insights to help plan for pitch hire or new coaches
- Promote your sessions to hundreds of parents through our free class listing platform
- Keep your sessions full with flexible camps, taster sessions, and waiting lists
- Build trust and loyalty with built-in communication and safeguarding features
- Join exclusive free events packed with industry insights and growth strategies
The Final Whistle before You Invest in Your New Football Facility
Use these 7 simple steps to find the perfect football venue for your academy and set yourself up for long-term success.
And when you’re ready to start running and growing your academy with less admin, smoother organisation, and better financial control, give us a call. We’ve helped hundreds of football academies grow (and even franchise), and we’d love to help you do the same.
Book your free demo now and see how ClassForKids can support your next move.
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