Everything you need to know about starting a dance studio

Starting a dance studio? Then you are in luck! Welcome to “Everything You Need To Know About Starting A Dance Studio!”

We work with hundreds of dance schools and studios across the UK, so this essential guide is full of the advice they have told us they would have welcomed when starting out. 

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Dance Studio Marketing

One of the key things to consider pre-launch is how you will promote your new dance classes. Planning your marketing will ensure you start strong and give parents the confidence to book as soon as you’re up and running. 

Take it from us: any time spent making your brand stronger before launching your studio is well spent, as having a solid brand in place will pay dividends as you grow.

Dance Academy Training

If you want to grow your dance academy, it’s important to offer a consistent level of quality. 

Refine your teaching skills through training with our handy list of dance class training providers, including the Royal Academy of Dance, the Imperial Society of Teachers of Dancing and the International Dance Teachers’ Association.

Everything you need to know about starting a dance studio

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Everything you need to know about starting a dance studio

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Dance Studio Equipment ist

Knowing you have the right space and dance studio equipment in place will give you confidence as you get going with your dance school plans.

Give thought to the cost of your space: Is it more efficient for you to rent or own your studio? What are the costs associated with keeping your studio’s lights on? 

Dance class equipment essentials include floor-to-ceiling mirrors, ballet barres, an advanced music system and heat and ice packs. Will a venue let you rent the space and equipment together? How much will any extras cost and where can you get them from?

Dance Club Insurance

From data protection to risk assessments, establishing certain protection measures is a crucial element of managing a studio for young dancers.

Your safety net for when things don’t go to plan, insurance provides financial coverage in case of an accident or unforeseen circumstance. And having the right kind is a game-changer. Pick highly-rated providers who have bags of experience insuring studios like yours.

While not mandatory for all insurance providers, a dance class risk assessment allows you to find and sidestep unwanted events – before they happen.

What's Included

Marketing Plan + Strategies

Marketing + advertising tips 

Marketing plan template

Social media post + calendar templates

Customer email template

Training + Recruitment Tips

Top tips on training + recruitment

Interview scoring sheet template

Staff training plan template

Insurance + Risk Assessments

Tips on GDPR + risk assessments 

Risk assessment template

List of insurance types

Equipment + Supplier Lists

Tips on sourcing club equipment

Comprehensive equipment list

Recommended suppliers list

Run your club with confidence

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