3 Reasons Your Dance School Should Attend Events

Why should my dance school attend dance conventions?

We all know that dance conventions are super fun to attend, but have you considered what your dance business could get out of attending dance events? 

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Here at ClassForKids, we absolutely love visiting dance conventions and dance shows. In fact, each year, we attend the Can You Dance? conventions! Last year, we attended the regional convention here in Glasgow. We wanted to find out more about what CYD? brings to the dance community and get a behind the scenes look at what opportunities attendees can gain from these big dance conventions.

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As it turns out, dance events are a huge growth opportunity for dance schools. With thousands of visitors at each convention, including other dance schools, potential partners and talented dancers, it’s a great opportunity you won’t want to dismiss as a dance business owner.

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Read on to find out why your dance school should attend the next big dance convention near you!

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Making a name for yourself

Dance conventions like Can You Dance? And Move It are the perfect places to market your dance school to keen parents and kids, and to make sure you have a recognisable brand. The more dance shows and dance conventions you are at, the more memorable you’ll be! From a marketing perspective, recognition is the first step towards getting more dancers and growing your dance studio. 

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[.green__text]TOP TIP: Try hosting workshops or putting on a performance at the dance convention. By showcasing your current talent, more dancers will be interested in joining your dance business, and it'll allow you to get your name out there! [.green__text]

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By performing and being a clear partner at a dance convention, you’ll be seen as one of the big names and be recognised as an industry expert. This is very desirable as most dancers will want their dance schools to be advocates for them and their talent, meaning more high-quality performers will want to join your business as a result.

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Dance events are also great because they make it easier to approach you with questions. Sometimes, people may be interested in your dance school but are still hesitant to commit because they want to make informed decisions or compare different dance businesses. This means that giving them the opportunity to have a face to face interaction with you or representatives of your business, might just give them that last little push they need to join you! After all, who wouldn’t prefer speaking to a person rather than communicating through a chatbox or email.

Growing by Learning

You can’t expect your dance business to grow if you aren’t willing to learn. Luckily, dance conventions are a great place to learn and explore new avenues of dance! You can speak to and observe what your competitors are doing differently to you, learn about the latest industry news or trends, take inspiration from other dance businesses and perhaps even learn a few new dance moves! And, by attending dance events, you will probably find brand new opportunities for growth you hadn’t considered before, such as offering a new dance style!

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An interesting avenue to discover in the world of dance events are teacher conventions. A few businesses, like Can You Dance? offer these great opportunities for your dance teachers to flex that creative muscle and grow as a dancer themselves. And, as you know, when your teachers are the best they can be, they will attract the best talent there is! Plus, if your dance teachers become more well-known in the dance world, they could be invited to teach at dance conventions too.