3 Reasons Your Dance School Should Attend Events

Written by
Felicia Bugge
2
min read
Business Advice
Inside ClassForKids

Why should my dance school attend dance conventions?

We all know that dance conventions are super fun to attend, but have you considered what your dance business could get out of attending dance events? 

Here at ClassForKids, we absolutely love visiting dance conventions and dance shows. In fact, each year, we attend the Can You Dance? conventions! Last year, we attended the regional convention here in Glasgow. We wanted to find out more about what CYD? brings to the dance community and get a behind the scenes look at what opportunities attendees can gain from these big dance conventions.

As it turns out, dance events are a huge growth opportunity for dance schools. With thousands of visitors at each convention, including other dance schools, potential partners and talented dancers, it’s a great opportunity you won’t want to dismiss as a dance business owner.

Read on to find out why your dance school should attend the next big dance convention near you!

Making a name for yourself

Dance conventions like Can You Dance? And Move It are the perfect places to market your dance school to keen parents and kids, and to make sure you have a recognisable brand. The more dance shows and dance conventions you are at, the more memorable you’ll be! From a marketing perspective, recognition is the first step towards getting more dancers and growing your dance studio. 

TOP TIP: Try hosting workshops or putting on a performance at the dance convention. By showcasing your current talent, more dancers will be interested in joining your dance business, and it'll allow you to get your name out there! 

By performing and being a clear partner at a dance convention, you’ll be seen as one of the big names and be recognised as an industry expert. This is very desirable as most dancers will want their dance schools to be advocates for them and their talent, meaning more high-quality performers will want to join your business as a result.

Dance events are also great because they make it easier to approach you with questions. Sometimes, people may be interested in your dance school but are still hesitant to commit because they want to make informed decisions or compare different dance businesses. This means that giving them the opportunity to have a face to face interaction with you or representatives of your business, might just give them that last little push they need to join you! After all, who wouldn’t prefer speaking to a person rather than communicating through a chatbox or email.

Growing by Learning

You can’t expect your dance business to grow if you aren’t willing to learn. Luckily, dance conventions are a great place to learn and explore new avenues of dance! You can speak to and observe what your competitors are doing differently to you, learn about the latest industry news or trends, take inspiration from other dance businesses and perhaps even learn a few new dance moves! And, by attending dance events, you will probably find brand new opportunities for growth you hadn’t considered before, such as offering a new dance style!

An interesting avenue to discover in the world of dance events are teacher conventions. A few businesses, like Can You Dance? offer these great opportunities for your dance teachers to flex that creative muscle and grow as a dancer themselves. And, as you know, when your teachers are the best they can be, they will attract the best talent there is! Plus, if your dance teachers become more well-known in the dance world, they could be invited to teach at dance conventions too.

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Finding new partnerships

It is no secret that dance conventions bring in huge crowds. Move It stated that their 2023 convention in London brought in over 27,000 attendees over the course of three days! These impressive numbers make this a huge opportunity for finding new customers as well as doing some important networking. 

From software providers like ClassForKids and dance costume businesses, to venue providers and hair and makeup artists, there are some great opportunities for partnerships at dance events! Make sure to speak to the other dance businesses in attendance and see how you could work together. Who knows? You might find the perfect new venue for your dance school or gain some mutually beneficial friendships!

TOP TIP: Many businesses attending the big dance conventions have special offers specific to the event! Take advantage of these when you’re there and save yourself some trouble (or a higher price) further down the road.

And there you have it! Not only are dance conventions really fun to attend, but you can see real business growth from dance events too. From getting your name out there, seeing growth through learning and finding beneficial partnerships, dance events are a great opportunity for you to grow your dance school further. And who knows? Your school might just become the headliner at the next convention!

Felicia Bugge

Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!