Get Black Friday Ready: Strategies for Kids’ Clubs + a Special Offer
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Why Do I Need a Black Friday Strategy?
Black Friday is a busy period for businesses, and parents and guardians know it’s the perfect time for them to snatch up some good Black Friday offers. But how can you make sure your Black Friday offers stand out? And, more importantly, how can you make sure that you retain your current customers at a time when they’re carefully considering prices and outgoings?
To stay in the “keep” pile this Black Friday, you need a solid strategy. Luckily, you’ll find all the Black Friday strategies you need in this article. And before you start planning, don’t forget to check out our limited-time Black Friday offer. It might just be the best Black Friday offer for a booking and management system you’ve seen, giving your club the edge it needs to thrive this season.
Customers in the spotlight
First, let’s look at how you can use Black Friday offers to win over new parents and guardians while keeping your existing customers happy and loyal. It all boils down to understanding what parents expect from a kids’ club like yours.
What do parents really need right now?
Convenience
Parents today are juggling packed schedules and often struggle to find time to research and book classes for their kids. Make life easier for them with a simple booking process. A booking system like ClassForKids allows parents to book and pay in just 3 clicks, whenever it suits them. And the easier you make it, the more likely they are to choose your club.
Want to see how it works? Watch our interactive demo today. Click through our booking system and experience the convenience for yourself.
Affordability
With rising costs impacting family budgets, many parents might hesitate to spend on extracurricular activities. A thoughtful Black Friday offer tailored to their needs can make all the difference, ensuring their children can continue enjoying the activities they love without breaking the bank.
Black Friday offer ideas to win parents over
Here are a few practical ways to create offers that resonate:
- Reward existing customers with exclusive Black Friday offers to show them how much you value their continued support.
- Introduce special Black Friday offers for new joiners that are too good to say no to. Think first month discounts, no registration fees, or free taster sessions.
- Use compelling language in your communication with parents. Highlight how your club offers great value.
Bottom line: Retain your current customers and bring in new ones with thoughtful Black Friday offers that reflect what parents need most.
Showcase your kids’ club with trials and tasters
Trial and taster sessions are a fantastic opportunity to invite potential customers into your regular classes to give them a chance to experience your club firsthand. Think of it as a “try before you buy” moment. One that helps parents and kids see the benefits of joining your club – beyond the basic skills you teach.
When parents get a glimpse of the joy, confidence, and friendships their kids can gain, they’re much more likely to sign up for the long haul.
How to make the most of trials and tasters this Black Friday
Here are some tips to make sure your trial sessions turn visitors into loyal customers:
- Give existing customers a special bring-a-friend Black Friday offer. Word of mouth combined with a great trial experience can be a powerful way to bring in new customers.
- Follow up with parents after the trial to see how their child enjoyed the class and whether they’d like to book more classes.
- If you have a Black Friday offer for new joiners, let parents know there’s a limited-time offer. This urgency can help sway parents who are on the fence.
Bottom Line: Trials and tasters give parents a chance to “try before they buy”. Combine these with Black Friday offers, and you’re sure to welcome more happy kids and parents!
Don’t miss out on our Black Friday offer for our booking and management system. Get easy and flexible trials for free until April 2025.
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The power of advertising
You’re offering wonderful services at your kids’ club, but do parents know about them? If you’re not actively promoting your club where your customers are, you could be missing out on a whole lot of sign-ups.
Think about where parents spend their time. Are you marketing your club in those spaces? Whether it’s online, at local schools, or even at community hubs like restaurants and shops, your advertising should meet parents where they are.
For example, if most of your current customers found you through social media, focus your efforts there. Announce new classes, share updates on camps, or post behind-the-scenes fun from your sessions. Did you know that more than 50% of kids’ club bookings come from Facebook? That makes it one of the most powerful tools at your disposal.
Tips to boost your advertising this Black Friday
Here are some tips to make sure your advertising hits the mark:
- Post regularly on social media about what’s happening at your club. Include class updates, testimonials, and engaging photos or videos of kids having fun (with permission!).
- Promote your Black Friday offers across your social media channels. Use clear calls to action and remind parents about the limited-time nature of the offer (e.g., get your discount before it’s gone!). You could even run a countdown to build excitement!
- Send out email newsletters to keep in touch with your existing customers. Share exciting updates, announce new classes, and let them know what’s coming up in the future.
- Encourage word of mouth by asking parents for reviews. Post their feedback on your Facebook page and Google profile – these are the top platforms parents use when searching for kids’ clubs.
Bottom line: Even the best services won’t sell themselves if no one knows about them. Effective advertising makes sure your club reaches the right audience.
How can ClassForKids help you get ahead of the competition?
Yay! You’re all set for your Black Friday takeover! With strong branding, a customer-first focus, and irresistible offers, you’re ready to achieve the ultimate goal: more bookings!
Want to really outshine the competition this Black Friday? Here’s how the ClassForKids booking and management system can take your success to the next level:
- Easily schedule classes, trials, and camps
- Provide a 3-click booking experience parents love
- Take secure online payments with flexible options (including upfront payments)
- Reach parents effortlessly with updates, promotions, and trial follow-ups
- Automate waiting list management and never miss an opportunity
- Keep everything organised in one secure, easily accessible place
Sign up with ClassForKids today and enjoy all of these features for free until April 2025 – but hurry, this exclusive Black Friday offer won’t last forever.
Take your club to the next level with ClassForKids and makethis your best Black Friday yet.
Felicia Bugge
Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!
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