How To Get More Kids Club Bookings Through Facebook

How can I use Facebook to increase my kids club bookings?

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Your Facebook page is the key to unlocking your club’s true income potential! From building the credibility of your kids club to providing an easy booking process straight from your Facebook page, there is so much you can do on social media to get more kids club bookings for your business. So let’s dive in! 

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Use dynamic headers 

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Attract attention to your Facebook posts and market your kids club with an on-brand and eye-catching header. This is the perfect place to showcase what is currently happening at your kids club, so update this regularly. Perhaps you have a camp coming up or want to entice parents with a special offer for the new term. 

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Try this: Using a call to action in your header is particularly effective i.e an arrow pointing to your sign up or book now button! Encourage warmer customers to take action by signposting exactly what you want them to do.

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Tell customers about you 

Your ‘about’ section is key! So many businesses fail to make proper use of this section and lose interested parents as a result. What to include: website link, telephone number, email address, opening hours and the services you offer. Be sure to adequately promote your kids club! 

Consider what users are searching for when they look for businesses like yours. Work the most relevant terms into your story, description and about sections. 

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Try this: Write a brand story in the ‘story’ section of your Facebook page to give a USP to your kids club. This appears in the profile view and gives personality to the page alongside the above key details. 

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Automated responses 

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Prompt communication with parents is key to winning them over. Be sure to use automated responses to help retain interest, answer FAQ’s and reduce your admin time. The better your response time, the better your quality score - both improve your organic post reach - meaning you can attract parents to your kids club via free content and less paid for Facebook ads! 

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Try this: use automated responses for FAQ’s like opening hours, prices, website links and other common queries from parents.