How To Get More Kids Club Bookings Through Facebook

How can I use Facebook to increase my kids club bookings?

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Your Facebook page is the key to unlocking your club’s true income potential! From building the credibility of your kids club to providing an easy booking process straight from your Facebook page, there is so much you can do on social media to get more kids club bookings for your business. So let’s dive in! 

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Use dynamic headers 

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Attract attention to your Facebook posts and market your kids club with an on-brand and eye-catching header. This is the perfect place to showcase what is currently happening at your kids club, so update this regularly. Perhaps you have a camp coming up or want to entice parents with a special offer for the new term. 

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Try this: Using a call to action in your header is particularly effective i.e an arrow pointing to your sign up or book now button! Encourage warmer customers to take action by signposting exactly what you want them to do.

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Tell customers about you 

Your ‘about’ section is key! So many businesses fail to make proper use of this section and lose interested parents as a result. What to include: website link, telephone number, email address, opening hours and the services you offer. Be sure to adequately promote your kids club! 

Consider what users are searching for when they look for businesses like yours. Work the most relevant terms into your story, description and about sections. 

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Try this: Write a brand story in the ‘story’ section of your Facebook page to give a USP to your kids club. This appears in the profile view and gives personality to the page alongside the above key details. 

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Automated responses 

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Prompt communication with parents is key to winning them over. Be sure to use automated responses to help retain interest, answer FAQ’s and reduce your admin time. The better your response time, the better your quality score - both improve your organic post reach - meaning you can attract parents to your kids club via free content and less paid for Facebook ads! 

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Try this: use automated responses for FAQ’s like opening hours, prices, website links and other common queries from parents.

Use Pinned Posts 

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Pinned posts get great visibility since they live at the top of your club’s Facebook page. Pin posts you want to highlight to attract parents to your kids club, such as what’s going on at your club, special offers and engaging videos. Best of all, you can change these depending on what’s most relevant at the time! Be sure to include CTA’s to encourage parents to book! 

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Test Offers 

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Test the waters by posting about offers, discounts and merchandise to gauge how you can attract new customers. This can help you better attract interested parents, test engagement and improve the performance of your ads! 

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Customers Testimonials 

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Rave reviews from customers are such a simple and free way to market your kids activity business. Parents want to hear from your current customers since your club’s reputation will be important to them. If parents value your service, they’ll be shouting about it. Use these to build trust and convert interested parents to happy customers.

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Interact with your audience 

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Don’t forget to interact with your audience! Invite those who engage with your posts to like your page and respond to comments. Even if these are ‘vanity’ likes, they still help get your business out there and attract new customers. 

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Video is King 

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Video performs particularly well on Facebook, so use it to make yours pop! Post engaging footage of your classes, behind the scenes and feedback from parents. 

This organic content can help with your paid ads too - you can retarget anyone who has watched your videos in the last year, to your Facebook page. From this you can create look-a-like audiences similar to these and so give you the potential to reach loads of new parents! market your kids club

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Utilise The Services Tab

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The services tab allows prospects to browse what your kids club is offering and whether it's relevant to them. Use this area to truly promote your kids club! Showcase your classes, prices and any extra services you offer like birthday parties. The quicker you show parents you can offer what they're looking for, the sooner they'll covert.