Top Tips for Starting Your Football Camp
What do I need to run a football camp?
Football camps can be a great way to keep kids entertained and busy in between term times, and it’s a great injection for your cash flow too! It’s no secret that camps are a firm favourite for a parent’s hectic holiday schedule. Juggling work with holidays and finding ways to keep their kids amused leaves parents seeking out fun and engaging activities. Enter: your football camp!
Whether it's summer football camps, easter football camps or a weekend youth football camp, we know how in-demand they can be. However, it’s not always clear how you can set up a football holiday camp. So, how do you go about starting a football camp? And how shoudl you go about running a football camp? Read on to find out!
An easy booking experience goes a long way
[.pink__text]Flexibility[.pink__text]
With more and more football camps entering the pitch, it’s important that you stand out to parents. One way to do that is to make the booking process super easy for them. This is where using an online booking system comes in hand, as it gives parents all of their options up-front and they can select for themselves in just a few clicks. Allowing parents to book and pay hassle-free saves you time and sets you apart from other football holiday clubs. Check out how the ClassForKids system can help you grow your new football camp!
[.green__text]Payments[.green__text]
Getting your payments under control when sessions and camps are full is the key to running an organised football camp. Not only will it make sense to everyone involved, but you'll soon eliminate parents that ‘reserve’ spaces and later change their minds, and you’ll avoid endless hours chasing payments! Make it easy for yourself, and for the parents by having parents pay up-front at the time of booking.
[.orange__text]Organisation[.orange__text]
With all the excited children buzzing with energy, you don’t need the extra stress of juggling multiple spreadsheets to keep track of all the kids’ information. A good online booking system will allow you to view registrations, medical information and emergency contact details in an instant; meaning you can be confident that your coaches know everything they need to!
Inside Scoop: If you struggle with spotty wifi during your football camps, ClassForKid’s offline registers will come in handy - and you’ll be able to view them on any device!
The Ultimate Planner for Your Kids' Club
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DownloadFrom camp bookings to committed customers
Camps don’t always lead to continued custom and if that is your purpose in running them, it might feel like extra work that doesn’t seem to pay-off. So how do you turn camp bookings into long-term, committed customers?
An excellent way to increase the numbers in your regular sessions is to market to those that have had a taste of what you can offer already. If the parents can book your camp with ease, and their children have a great time, why not encourage them to return to your academy?
If you have regular sessions coming up just after camp, seize the opportunity to give camp attendees a special offer. This could be a discount, free trial or ‘bring a friend’ offer. When the camp is still fresh in the parent’s mind, it’ll be easier to convince them to commit to something a bit more long-term. Give parents an incentive to return on the last day of camp, or reach out through emails shortly after the camp is over to encourage parents to come back.
[.orange__text]If you are looking for a bit more guidance on how to turn your camp bookings into recurring customers, read our blog![.orange__text]
So there you have it! Although it may seem a bit daunting, setting up and growing your own football camp doesn’t have to be scary. If you have a great admin system, fun and engaging activities and a game plan for retaining your camp customers, you will be good to go!
Felicia Bugge
Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!
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