Top Revenue-Boosting Tactics for Your Club's New Term
10 ways you can generate more money in your club
We get it, running a kids’ activity club is no easy – or cheap – feat! But fear not, children's activity providers: we’ve got your back! If you are looking to build a solid revenue strategy for your business in the new term, then you’re in the right place.
Here are ten ways you can bring in more revenue and upsell your offerings at your children’s activity club.
Switch to Digital Admin
Ditch the outdated registers in favour of paperless admin to save time and ultimately boost your club’s income. An online booking and management system, like [.pink__text]ClassForKids[.pink__text], can do wonders for your club.
Parents will benefit from quick, easy booking options and hassle-free, cashless payments. Meanwhile, you’ll be able to get simple financial overviews, set up subscriptions to get paid consistently every month and skip the chasing of payments, and you’ll save lots of time on admin tasks. On average, the ClassForKids system saves club owners 10 hours of admin time every single week.
The booking system fits seamlessly into your revenue growth strategy. That means that you can relax, knowing your payments are taken care of and that you’ll never miss a payment again!
[.blue__text]Inside Scoop: ClassForKids offers handy tools to help make running your kids’ activity club a breeze. Our club management system offers features ranging from digital payments, paperless admin and instant communication with parents to offline registers. Your revenue strategy starts with optimising your club functions![.blue__text]
Increase your class prices
We get it, raising your class prices might seem scary – but it doesn’t have to be! In our experience, parents are quite understanding of raised prices as long as you are open and honest about why the increase in price is necessary at your club. Keep parents informed of this change as early as possible to avoid any negative feedback from parents. A new term is a good opportunity to raise class prices to keep parents happy with the change. This way, new parents won’t know there was a change and you’ll give your recurring customers plenty of time to come to terms with the raised prices. It’s also a good idea to raise prices a little bit at a time, because the change will seem less drastic.
Look into funding
Let’s face it, running a club can be an expensive venture! Sometimes, we might need a little outside assistance. Luckily, there are lots of funding and grants available to kids’ activity clubs like yours. From activity-specific grants to general community-funding, you have options! Check out our blog on 7 ways you can find funding (with links to apply!) today.
Run Camps
Offering extra services like camps will prove a valuable upselling tool for kids club owners like you. Providing this extra service adds even more value to your already well-established club. Parents will appreciate the convenient childcare camps for kids provide meanwhile you can add an injection of cash flow into your business. If you advertise your camp with enough time and on the right channels, you could see around 20% more children walking through the doors of your kids’ activity club!
[.orange__text]Inside Scoop: Clubs that run camps generate around 2x more income when compared to term sessions alone. The ClassForKids booking system offers a dedicated camps feature. Here, you can offer tailored pick up and drop off options for parents, schedule kids camps separately to your term sessions and follow up with interested parents amongst many other useful tools.[.orange__text]
Offer (paid) Trials
Trials are not just a great way to showcase what you have to offer to new customers – it can also be a good way to get some extra cashflow. Many club owners decide to take a small fee for trial sessions at their club. Not only does this mean you’ll always be paid something (even if the customer doesn’t return after the trial), but it also decreases the chances of no-shows. Remember to always have a follow-up strategy once the trial session finishes to bring back as many of your trial customers for regular term as possible. The ClassForKids system allows you to offer paid-for trials and easily send follow up invitations at the touch of a button to convert parents into committed customers, helping you convert trials more easily.
Want help deciding if free or paid trials will work better for your club? Check out our blog: The Ultimate Guide to Class Trials: Engage, Convert, and Succeed!
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Put on special occasions and events
Offering special events and occasions is a great to increase revenue at your kids’ activity club. In fact, hosting and attending events is a great way of creating a sense of pride and community around your club. It makes for an exciting day out for your kids and parents and give you and your teachers or instructors the opportunity of promoting your club to a wider network! If you want to know more about how attending or hosting events can benefit your club, check out our blog: 3 Reasons Your Dance School Should Attend Events.
There are lots of fun ways to offer special classes or occasions at your club. One such idea is to offer birthday parties! Clubs are seeing demand for these outside the box events since parents feel it as a great way for their children to socialise with friends and celebrate safely. Other fun events and occasions include: exclusive classes and themed workshops, talks from industry experts and exclusive 1-2-1s with kids.
Offer 1-2-1 sessions
Introduce private lessons with your instructors as a specialist service. As a trusted kids’ coach, you can easily sell the benefits of 1:1 sessions to parents. Their kids will hugely benefit from your dedicated time, attention and focus on developing their skills. Training can be tailored to an individual child’s needs, allowing you to market this as a premium service and ultimately boost your club’s income.
Sell Merchandise
Branding items like tracksuits, hoodies, bags and hats are a great way to increase revenue at your kids’ activity club. Merchandise can help your club feel more established and allows the kids and their families to proudly sport their club’s logo. This also makes for great free advertising and can help any locals recognise your club and want to join!
[.green__text]Inside Scoop: The ClassForKids system allows you to advertise your branded merch in the same place parents are booking your classes. Try creating session and merch bundles to add value to your bookings or promote these as premium goodies.[.green__text]
Create a physical retail space
A great way of boosting sales of any items you are selling, is to create a small shop space in your class location. Consider setting up a corner of your studio, pitch or classroom to sell items your parents and kids might appreciate! This could include anything you’d want to sell: merchandise, hair ties, extra clothes in cases of emergency, hairspray, snacks to keep the kids energised, at-home training kits, extra items like balls, tennis rackets, dance shoes, and energy drinks or coffee for the parents are a few ideas to get you started. Every time parents are dropping off and picking up the kids from class, they’ll be reminded that you offer these items!
Referrals and Discounts
A good way to boost your club income is to double down on referrals and offer exclusive discounts! This might seem counterintuitive, but it really can help! For instance, are there any schools nearby? Give any students from the school a wee discount when they decide to join. This will help bring in lots of extra, local, kids who might have needed a little push to join your club. Consider also offering gift vouchers to boost income at your club. These make popular gifts since you can extend spending options to classes, camps and merchandise giving parents and children flexibility on where to use it.
Another great way of increasing bookings is by running referral programs. Referral programs use your existing customer’s great experience with your club to encourage new bookings among your existing customer’s friends and family. Simply offer your existing customers a discount code for bringing along a friend to your next class.
And there you have it club owners! That was ten ways you can increase your revenue ahead of the new term starting. Whether you’re experiencing rising costs or you’re simply looking to make your cashflow healthier, we hope you found this blog helpful in generating extra income for your kids’ activity club.
Felicia Bugge
Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!
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