Tips to Run a Successful Dance Workshop
Running dance workshops during school holidays can be an exhilarating adventure for both the kids and your dance business! It's a fantastic way to diversify your cash flow while offering parents exciting options to keep their children entertained during breaks.
Holiday workshops are not just about fun; they can significantly boost your business's profitability! As a savvy dance school owner, you're likely looking for ways to maximise this opportunity. Let's explore how to run successful dance workshops and turn workshop attendees into long-term, committed customers!
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DownloadRetaining Your Workshop attendees
Of course, the goal isn’t simply to see your workshop dancers once – it's to keep them coming back for termly classes too! [.blue__text]So how do you retain your workshop attendees and turn them into regulars?[.blue__text]
1. Market your regular classes to the workshop attendees
A great way to increase the numbers in your termly classes is to market those classes to the workshop attendees. If parents had a positive booking experience and their children enjoyed the workshop, they'll likely consider enrolling in ongoing classes too. You can even build a community forum for the parents whose children attended your workshop. This gives you a designated space to promote community, invite parents back with personalised offers and entice class bookings by sharing workshop highlights and upcoming dance events.
2. Entice with a special offer
Beyond offering great workshops or dance events, focus on nurturing relationships with your customers to convert them into long-term supporters. Offer workshop attendees a special deal for upcoming sessions—discounts, free trials, or a 'bring a friend' offers all work a treat. Sweeten the deal, make the audience feel special, and watch your numbers grow!
3. Communicate when the experience is still fresh
Reach out while the workshop experience is fresh in parents' minds: marketing works best when you strike when the iron is still hot. Try offering incentives on the last day of the workshop or send follow-up emails shortly after it ends to prompt return bookings.
Running a successful holiday club is all about creating memorable experiences for kids and their families. With the right approach to booking, engaging activities, and customer retention strategies, your holiday club can become a staple in your community. Embrace the journey, stay flexible, and always keep the fun in focus!
Running engaging dance workshops during school holidays is about creating memorable experiences for kids and families. With efficient booking processes, exciting activities, and effective customer retention strategies, your dance school can become a staple in your community. Embrace the journey, stay adaptable, and always keep the joy of dance at the forefront!
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Felicia Bugge
Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!
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