Relationship Building and Brand Awareness: Everything We Learned from Perform Festival 2024
At ClassForKids, you know we love a good chinwag with our customers and businesses that operate within the kids activity industry. Some of our team recently travelled to Dublin (our first time in Ireland!) to attend Perform Ireland 2024 – and it didn’t disappoint. We like to think of ourselves as event pros these days because we attend so many of them throughout the year (spoiler: we might even be running some this year), so we thought we’d share our top three learnings from the event with you. Why? Because there’s a lot you can learn from the way events are managed – from building relationships to conversations with potential customers to having fun – we're about to unpack our juiciest learnings. Ready to dive in? Let’s get started.
Relationship Building
Events are a great place to build relationships with other businesses where there are opportunities to benefit from each other’s networks. But networking is more than just exchanging a business card and feeling like you’ve ticked something off a list – it's about getting to know people, their brand and ways you could work together to maximise your brand’s awareness. So, why are we so big on building relationships with like-minded individuals and businesses? Because it provides insights into diverse perspectives, strategies, and challenges with the aim of these connections evolving into collaborations or partnerships.
If you’re running a kids activity business, you need to think beyond the boundaries of your venue – where else could your skillset be used? And how are you learning from others within your industry? Maybe you’re thinking of joining an online group, or maybe you’re thinking of attending your first in-person event. Rory Hughes from BOOM Arts highlighted this point at Perform Ireland, highlighting the importance of providing educational experiences to further knowledge by looking to others within your industry. [.pink__text]Tune into our first ever live podcast to hear more on what Rory has to say.[.pink__text]
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DownloadSo, there you have it! Our biggest learnings from Perform Ireland. The biggest piece of advice we could give you is to always make sure that you’re always looking to expand your learnings, whether that’s through coaching, joining an online group or attending in person events.
But that’s not all. We caught up with some of the biggest stars in Ireland including Miss Universe Ireland, Aishah Akorede, on the amazing initiatives she’s undertaking in empowering women and tackling social justice issues head on with her latest enterprise, Recrowned Ireland. We also caught up with Barbie star, Adam Fogarty on all that he’s doing following his star role and his experience of Perform Ireland from the past four years.
You can hear from all of these stars by tuning into our latest episode of In the Club, the ClassForKids podcast. [.pink__text]Head there now.[.pink__text]
Rebecca Forsyth
Rebecca is our in-house Content Strategist, Social Media expert and part-time podcaster. When she's not writing, planning or snapping content, you'll find her in one of three places: engrossed in Greek Mythology books, on a paddle board with her dog, or climbing a hill somewhere in Scotland.
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