6 Key Data Insights To Help You Grow Your Dance Studio

Why should my dance school be offering free trials?

• Trials are a great way to encourage new bookings and increase your student numbers. The world’s best dance schools are using these to secure returning customers. 

• Whether offered for a fee or for free, trials help you showcase the great culture you have worked hard to build at your kids dance school. Let parents see their children having fun, feeling included and free to be themselves. This is a great way of converting potential customers into satisfied ones. 

81% of dance school owners offer trials

• Following up with parents after a trial is a great way to keep their interest high. Offer a clear call to action such as an invitation to book their next class when seeking to grow your dance studio.

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• Introducing different styles of dance that you’ve not considered before may help revive trials when interest in them dips. This bold move may encourage further interest since it shows your dance school has a lot to offer.

• Ensure your classes are easy to book -  having clear pricing for both trials and classes will make a big difference. 

Why should I consider taking monthly payments at my dance school?

• Discounts are a great way of encouraging interested customers to commit to booking classes when hoping to grow your dance studio.

• Consider your overheads when deciding whether discounts are right for your kids dance school - are they going to leave you out of pocket or are they financially viable? 

81% of dance school owners offer discounts

• Try sibling discounts or early bird offers to help your dance sessions fill up and to ultimately grow your dance studio. Parents will appreciate that their loyalty is being rewarded with savings, especially those who are return customers. 

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• Implementing early bird discounts during certain periods has been proven to encourage potential customers to convert to paying ones. These discounts are particularly effective when used in the lead up to performances or registration dates. 

Can I increase my dance studio’s income by offering workshops? 

• The best dance schools know that workshops are an excellent way to engage children over the school holidays. They see a much greater attendance than weekly classes and provide a way for you to inject cash flow into your business throughout the year. 

Workshops can see a 30% uplift in attendance compared to weekly classes

• Kids dance school owners can take advantage of seasonal holidays by designing themed workshops which may attract more students than standard classes running at the same time. 

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• Maximising your dance studio’s income has never been more important. Using data to help inform your decisions should help you to effectively grow your dance studio. Ask yourself: what behavioural trends do my customers tend to follow? Is there a demand for workshops on particular days such as weekends? And would they benefit more from workshops run during certain times of the year? 

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For dance studios seeking growth, the insights data can provide are invaluable and are can position you as one of the best dance schools in your area. From better understanding of the financial performance of your business to knowing how potential customers behave, there is so much to be gained from knowing these key data secrets. In the current digital climate, you should not only be an expert at teaching dance, but also on dance studio marketing. 

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We have helped thousands of kids dance school owners to successfully grow their businesses with our industry-leading software. Are you ready to find out how we can do the same for you?

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