Why Run Holiday Camps at Your Sports Club

Increase Customer Retention

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One of the unique advantages of holiday camps is that they keep your customers in one place. Instead of seeking out other camps, you’ll be able to keep your customers connected with your sports club throughout the school holidays. This contributes significantly to customer retention, as parents appreciate the convenience of having a trusted and familiar place for their children's activities year-round. It creates a sense of loyalty, turning your sports club into a go-to destination for all their kids' activities, whether it's during term time or the holidays!

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Make Extra Money and Diversify Your Income Streams

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Let's talk about the financial perks – running holiday camps is a fantastic opportunity to generate extra revenue for your sports club. While term classes provide a steady income, holiday camps offer a chance to tap into a different market and diversify your income streams.

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Families are often on the lookout for engaging activities during the holidays, and they're willing to invest in quality experiences for their children. By providing an exciting and enriching holiday camp experience, you not only cater to the demand but also contribute to the financial health of your sports club.

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Let New Customers Trial Your Club and Expand Your Community

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Holiday camps act as a gateway for introducing new families to your sports club. How? They serve as a fantastic trial period, allowing potential customers to experience the unique atmosphere, coaching style, and overall vibe of your club. When parents witness the positive impact your holiday camps have on their children, they're more likely to explore your term classes as well - especially if you have a solid plan for retaining camp customers as well! 

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Of course, it's not just about acquiring new customers; it's about building a community. By welcoming families during the school holidays, you're extending your sports club's reach and creating connections that go beyond a single term. The bonds formed during holiday camps often translate into
long-term relationships, enriching your club's community spirit.