The Top Marketing Strategies for Your Football Camps

Want more football camp bookings? Marketing is the answer!

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It’s no secret that we are passionate about camps here at ClassForKids. Football camps are an excellent way to expand your club's revenue, engage kids during breaks, and broaden your customer base. But how can you attract more bookings for your football camps? We asked camp expert Charlie Hiscox from uSports for his top tips and according to him: It all comes down to how you promote your football camp! That's why we've compiled this guide to help you maximise your online and offline marketing strategies for football camps. Ready? Let's dive into promoting football camps!

Online Marketing for Football Camps

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Getting your online marketing strategy right can have a significant impact on your football camps. Why? Because most parents spend a lot of time online! Here are some common questions about paid advertising for football camps that we often receive from football academy owners:

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Paid Advertising  

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[.pink__text] Where & how do I create paid ads?[.pink__text]  

There are several options for running online ads: Google Ads, Meta (Facebook), or boosting your existing social media posts. We recommend starting with the simplest option: boosting existing social media posts! Just find the post you want to promote, click "boost," add your budget, and you're set! Another effective method is using Facebook Ads via Meta Business Suite. These may be a bit more complex, so check out [.blue__text]ClassForKids’ helpful marketing webinars[.blue__text] on running these.

[.green__text]How much should I pay for ads?[.green__text]

Platforms often suggest budgets, but these might not always be right for you. Remember to consider your business size and budget. How much your advertising should cost will completely depend on you and your academy! There's no harm in starting with a more modest budget initially and increase it over time based on results.

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[.orange__text]How do I know if it’s worth it running ads for my camp?[.orange__text]

Paid ads are worthwhile if they provide a return on investment (ROI). That’s why it’s important to regularly track, test, and optimise your ads to ensure relevance and results.

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[.pink__text]Top Tip: Use tools like[.pink__text] bespoke registration questions [.pink__text]on ClassForKids to track how attendees heard about you! This will allow you to see what marketing communications has gotten the parent’s attention and led them to book your football camp![.pink__text]

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Social Media Marketing

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Social media can be a powerful tool in your marketing arsenal. But [.green__text]what should you be posting on socials[.green__text] to get more bookings for your football camp? Your goal with posting any content on socials should be to keep your audience’s interest. You can do that by asking yourself these questions about the purpose of each post:

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1. [.blue__text]Does it entertain?[.blue__text]

2. [.blue__text]Does it educate?[.blue__text]

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By using these two questions to motivate the purpose of each social media post, you’ll start to focus on the value you’re bringing to your audience. Why is that important? Because you’re trying to build trust and get your audience engaged. Avoid filling your feed solely with sales pitches; instead, build trust and engagement first. This will ensure that the few posts meant to get parents to act will be much more effective!

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[.orange__text]Top Tip: Social media allows you to build rapport with a far larger number of parents than you could personally. Just make sure to be consistent with your posts.[.orange__text]

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Your Website

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Your website should be easy to understand and should give parents all the information that they need. You can have a fantastic marketing plan but if parents end up on a webpage that looks unprofessional or is difficult to understand, they are likely to leave and book elsewhere. If you’re confident in your tech abilities, you can choose to create or build your own website. Alternatively, it might be worth it for you to invest in a professionally built website. A great website can really make your camp stand out from the crowd and secure you even more bookings.  

With your website you need to again just ask yourself two key questions, this time:  

1.   [.pink__text]Does it build trust?[.pink__text]

2.   [.pink__text]Does it sell?[.pink__text]

Why are these relevant questions to ask yourself about your website content? Parents need to be encouraged to book your camp! All the content on your website should either build trust or sell to them, encouraging them either in the short-term or long-term to book your camp.

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