Tips to Run a Successful Holiday Club

Written by
Felicia Bugge
2
min read
Business Advice
Growth

Running a holiday club can be an exciting adventure, not just for the kids but also for your business! It's like a boost of energy for your cash flow, and parents love having engaging options to keep their kids busy during breaks.  

With holiday camps being 2x more profitable than your average term classes, it’s worth investing your time to get it right. And if you’re a savvy business owner, you’re probably thinking of ways to maximise from your camps. So, is there a better way to run your activity and sports camps? And how do you turn camp bookings into long-term, committed customers? Let’s dive in and find out!

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Retaining Your Campers

Of course, the goal isn’t simply to see your camp goers once – it's to keep them coming back for termly classes too! [.blue__text]So how do you retain campers and turn them into regulars?[.blue__text]

1. Market your regular sessions to the camp goers

A great way to increase the numbers in your termly classes is to market those classes to camp attendees. If parents found booking easy and their kids had a blast, they'll be likely to want to return for ongoing classes too! It’s also a great idea to build a community forum for holiday club families to stay connected all year: Share camp highlights, upcoming events, and even bonus activities they can do at home related to your camp's theme. Building a community around your club strengthens loyalty and keeps families engaged between camps.

2. Entice with a special offer

Beyond offering great activity camps, focus on nurturing relationships with your customers to convert them into long-term supporters. Offer camp attendees a special deal for upcoming sessions—discounts, free trials, or a 'bring a friend' offers all work a treat. Sweeten the deal, make campers feel special, and watch your numbers grow!  

3. Communicate when the experience is still fresh

Reach out when the camp experience is fresh in parents' minds. Marketing works best when the customer is familiar with your service already – so take advantage of a great camp experience! Encourage return bookings by offering incentives on the last day of camp or through follow-up emails shortly after camp ends.  

‍ Running a successful holiday club is all about creating memorable experiences for kids and their families. With the right approach to booking, engaging activities, and customer retention strategies, your holiday club can become a staple in your community. Embrace the journey, stay flexible, and always keep the fun in focus!

[.green__text]Ready to automate your camps system and take more bookings than ever? See how ClassForKids can help![.green__text]

Felicia Bugge

Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!