The Ultimate Guide To Building A Kids Club Brand
What is branding and why is it so important to my kids club?
Branding isn’t just about crafting the right logo and picking the best colours. It is about much more than just brand design. Branding encapsulates almost every area of your business and defines what your kids club stands for. From your core values, to the customer experience you provide branding takes customers on this journey. Choosing the right branding for your kids club is what will make your business stand out from the rest.
Top Tip: Create branded merchandise complete with your brand colours and logo. Use these as a revenue boosting opportunity and a brand building tool. You can incorporate these into staff uniforms too!
How do I create a brand identity for my kids club?
To effectively establish your brand, be sure to focus on our top four branding tips for kids clubs:
- [.pink__text]Understanding your audience[.pink__text]
- [.green__text]Defining your USP[.green__text]
- [.orange__text]Defining your tone of voice[.orange__text]
- [.blue__text]Developing visual assets[.blue__text]
[.pink__text]Understanding Your Audience[.pink__text]
How well do you really know your customers? Though it’s the children who love coming to your classes, it’s the parents who buy into your brand. When it comes to kids activity business branding, you should dig into who the parents at your club truly are by getting to know them and taking their thoughts on board. This will help identify who your brand speaks to and what’s most valuable to them.
[.green__text]Defining Your USP[.green__text]
Now you know who your customers are, you’ll want to solidify what your USP is. This demonstrates the value you provide, the benefits of joining your club and helps solidify to parents why they should choose your club over others. Perhaps you are the only club in the area offering a specific activity? Or maybe you provide classes during the school holidays? Whatever your unique offerings, be sure to shout about them in order to create a brand identity that truly represents your kids club!
Simon has worked hard on his kids' activity business branding to develop the identity Simon Says Dance. Simon’s brand is eye-catching, demonstrates a clear purpose and is memorable. It’s thanks to this solid creation of the brand that has lead to impressive levels of growth for the dance school. The club now has over 800 kids attending their weekly classes and they have experienced a 13% increase in income. Branding has played a key role in this growth - their bold colour, clever name, enticing logo and well-maintained social media presence have engaged customers and helped them stay memorable. Learn more in our Simon Says Dance success story!
“With there being little to no opportunities available for kids in this very much new and emerging style of dance at that time, I decided to launch Commercial dance within the kids activity-provider industry in Edinburgh." - Simon, Simon Says Dance
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[.orange__text]Defining Your Tone Of Voice[.orange__text]
Once you’ve know who you're targeting and what your USP is, you’ll need to work on your tone of voice to come to bring your brand to life. Consider your brand's personality and how you want to engage with parents. Your brand voice conveys your brand’s personality and should remain consistent. Meanwhile, brand tone is the emotion applied to this voice and changes depending on what you're communicating and where - i.e. on your kids club website, Facebook, Instagram, or via email.
[.blue__text]Developing Visual Assets[.blue__text]
Of all our branding tips for kids clubs, building the visual identity behind your business is what will best help customers recognise and connect with you. What parents first see when they interact with your club is one of the most important aspects of kids activity business branding.
First, develop your logo - This a visual cue and is a memorable piece of your brand's collateral. Grab the attention of customers and help with your brand's identity. Consider the budget you have to spend and look around to find the right designer or marketing agency for your brand. A top-class logo doesn’t have to break the bank.
Logo brand design tip: You may not even need outside help to curate a nice, branded logo for your club. Using tools like Canva, you can easily use a template and personalise your logo from there!
Next, consider colours - A good colour scheme can go a long way and is a pivotal part of your wider branding strategy. You’ll use these colours and your logo across your website, social media and physical marketing materials so these colours need to remain consistent. If your customers can recall your brand based on colours, then you have implemented a good strategy. Think of the world’s top brands: McDonald’s, Google, Coca-Cola. They all have instantly recognisable logos and colours that you can picture. This is what you want to achieve when building a kids club brand.
So there you have it! We've dished the details on what branding is and why it's so important to your kids activity business. Once you have established a solid and trusted brand, be sure to remain open to innovation as times change. Competitors will arise, the industry will adapt and branding will evolve, so there’s always room for improvement when it comes to top-class branding. Stay relevant in a crowded market by realising your brand has to grow alongside your business.
Guess what? We’re not just experts in branding and marketing!
We help 1000s of kids activity providers smoothly run their kids clubs with our genius kids club management software! Let us focus on the day-to-day admin like easy bookings and secure payments so you can focus on building your dream business!
Carmela Caserta
Carmela is our resident Copywriter here at ClassForKids. Her days are filled with pondering the wonder of words, up-cycling them to create something wonderful and swimming in SEO strategy. Outside of the office, she’s buried in fiction novels, invested in edge-of-your-seat crime docs and out with her dog on peaceful woodland walks.
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