The Ultimate Guide To Building A Kids Club Brand

[.orange__text]Defining Your Tone Of Voice[.orange__text]

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Once you’ve know who you're targeting and what your USP is, you’ll need to work on your tone of voice to come to bring your brand to life. Consider your brand's personality and how you want to engage with parents. Your brand voice conveys your brand’s personality and should remain consistent. Meanwhile, brand tone is the emotion applied to this voice and changes depending on what you're communicating and where - i.e. on your kids club website, Facebook, Instagram, or via email.

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[.blue__text]Developing Visual Assets[.blue__text]

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Of all our branding tips for kids clubs, building the visual identity behind your business is what will best help customers recognise and connect with you. What parents first see when they interact with your club is one of the most important aspects of kids activity business branding.

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First, develop your logo - This a visual cue and is a memorable piece of your brand's collateral. Grab the attention of customers and help with your brand's identity. Consider the budget you have to spend and look around to find the right designer or marketing agency for your brand. A top-class logo doesn’t have to break the bank.

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Logo brand design tip: You may not even need outside help to curate a nice, branded logo for your club. Using tools like Canva, you can easily use a template and personalise your logo from there!

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Next, consider colours - A good colour scheme can go a long way and is a pivotal part of your wider branding strategy. You’ll use these colours and your logo across your website, social media and physical marketing materials so these colours need to remain consistent.  If your customers can recall your brand based on colours, then you have implemented a good strategy.  Think of the world’s top brands: McDonald’s, Google, Coca-Cola. They all have instantly recognisable logos and colours that you can picture. This is what you want to achieve when building a kids club brand.  

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So there you have it! We've dished the details on what branding is and why it's so important to your kids activity business. Once you have established a solid and trusted brand, be sure to remain open to innovation as times change. Competitors will arise, the industry will adapt and branding will evolve, so there’s always room for improvement when it comes to top-class branding. Stay relevant in a crowded market by realising your brand has to grow alongside your business. 

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Guess what? We’re not just experts in branding and marketing! 

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We help 1000s of kids activity providers smoothly run their kids clubs with our genius kids club management software! Let us focus on the day-to-day admin like easy bookings and secure payments so you can focus on building your dream business!

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