5 Steps to Create a Brand Community & See Customer Loyalty at Your Club
How to build a brand community and see customer loyalty
Building a solid sense of brand community at your kids activity club is a great way of retaining and gaining new customers. Think about your own brand loyalty: what are some brands you always gravitate back to? You likely enjoy the product, but in a world with fierce competition it’s the brand and the community that really makes it stand out to you. The same can be done for your kids club!
In this blog, we’re breaking down how you can develop a solid brand community at your club, so that your customers keep gravitating back towards your club and can see the amazing value you can bring them beyond the classes you offer.
Step 1: How to get customer loyalty
In order to create a sense of community, you’ll need to figure out what your customers currently connect with. That is, what makes them choose your club over your competitors? What are the shared values creating a sense of belonging and purpose within the community? Get back to the basics and look at defining your goals and your unique selling point to figure out what makes your customers emotionally connected to your club. If you can understand what it is that makes customers invested in your club, you can work this knowledge into your customer engagement strategies to develop super loyal customers that keep coming back to you!
Step 2: How to speak to your customers
Okay, we know you’ve probably heard this one before, but it’s because it’s so important that you communicate effectively with your customers. How? You simply have to make sure that you’re doing two things:
[.pink__text]1. Make sure that you’re speaking your customer’s language[.pink__text]
[.blue__text]2. Keep it open and honest.[.blue__text]
Take a look at who your customers are and how they normally communicate. Maybe they’re detail oriented and want all of the behind the scenes information about the goings on in your club? Or maybe they’re short on time and want the information they absolutely need and nothing more. They might prefer more formal, business-oriented language? Or perhaps they’re keen on more relaxed lingo? In order for your customers to really understand your messages, you need to be speaking the language that suits them!
If you’re looking to build online community and a bit of a fan-base for your club, you’ll want to keep it real with everyone. As the saying goes: Honesty really is the best policy! Not only should you make sure to be transparent and honest, but keeping customers up-to-date on what’s happening at your club also ensures they feel that sense of community and that they feel valued. Try to establish a community platform where you can tell your customers about upcoming events and where they can speak amongst themselves too!
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DownloadStep 5: How to leverage customer feedback
The final step to building a brand community for your club, is to be open to feedback offered by your customers. At the end of the day, asking your community what they’d like to see more of is a sure fire way of making sure you’re offering just that! Try sending out a feedback survey or utilise registration questions to ask vital questions about how you’re communicating with your customers, how you’re running your club and where there’s room for improvement. You can also encourage testimonials from your customers. Testimonials also make for really great content for your website or your social media - and is a great motivator to convince potential customers of booking with your club! If you’re not keen on the idea of asking your customers electronically, you can always give parents another way of suggesting their ideas. For instance, you could set up a “Suggestions box” at your club that parents will see anytime they drop off and pick up their children. Ultimately, you want to make sure you understand what it is your customers are asking for and where there’s opportunities to expand or do things differently.
And there you have it club owners! That’s 5 easy steps to create a brand community and get customer loyalty at your kids activity club. These steps will make sure that your customers keep coming back to your club and that they feel valued and happy.
[.blue__text]Building a brand community is easier together: Book in for a demo to find out why our system is beloved by hundreds of clubs like yours![.blue__text]
Felicia Bugge
Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!
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