Strategies to Optimise Your Kids Activity Business for Long-Term Success
How can I optimise my club and maximise my potential?
Running your kids' activity business can be a rewarding and exciting venture, but taking it to the next level can be challenging. Once you’ve hit 500 bookings, you’ve already proven that there is demand for your services. However, to sustain and grow your business, you’ll need to optimise your operations, analyse what works, optimise payments and build a strong team around you.
In this blog, we’ll explore some strategies and tactics that you can use to take your kids' activity business beyond the 500 booking mark and build a successful, thriving enterprise. So, whether you’re a seasoned business owner or started your club recently, read on to learn how you can take your kids' activity business to the next level!
Optimise your processes
Growth can be very difficult to achieve if your processes are standing in your way. That is why you have to streamline your process and identify areas where you can automate or delegate tasks. Once you manage to do this, it will also leave you with more time to focus on more important parts of the business! But how can you streamline your processes?
If you haven’t already gotten an online booking system, it is definitely an option worth looking into. Using technology to your advantage allows you to streamline your operations, enhance communication, and improve your online presence.
Taking on a good booking and management system can be incredibly helpful to you. What can a system like ClassForKids do?:
- [.orange__text]Cut down hours of admin, giving you more time to focus on growing your business - or allows you to take some well deserved time off.[.orange__text]
- [.orange__text]Organise all the information you need so you have it all in one place. Easy to access and there when you need it.[.orange__text]
- [.orange__text]Optimise communication with parents and staff.[.orange__text]
- [.orange__text]Ensure that you get paid the correct amount, on time and don’t have to chase payments.[.orange__text]
[.pink__text]Sound good? Check out some of our most beloved system features![.pink__text]
Analysed and adjust
You can get many insights about your business by taking an analytical approach to your club. Taking an analytical approach simply means that you’re trying and testing new things and analysing whether or not they work in a more systematic way. It will allow you to make informed decisions based on what you find, and give you proof to back up decisions you’re making about your club.
Try to analyse things like:
- [.blue__text]What age groups are most popular with your club?[.blue__text]
- [.blue__text]What times your customers prefer?[.blue__text]
- [.blue__text]What location is the most popular?[.blue__text]
Analysing and adjusting the way you run your kids activity business based on what you find can open up a world of possibilities for growth. For example, if you notice that your 6pm class is super popular with your customers, maybe you can look into running additional classes around this same time!
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Never miss out on payments
Let’s face it, we’ve all experienced a parent or two forgetting to pay the term fee on time. Unfortunately, we can’t always rely on other humans to remember to pay us, so we end up having to chase payments. However, there is no guarantee that you have the time to chase every payment, and you might forget and lose out on fees!
You will need a system that can monitor your club’s finances and can identify areas where payments might be missing. A good online system should be able to easily do this for you. You’ll also want a system that can offer your customers flexible payments options. With the ClassForKids system you can easily set up recurring subscriptions, meaning you and your parents can relax and know the payment will be sorted every month with zero fuss.
Build a strong team
You’ll need the right people around you to support you and your club to facilitate growth. Surround yourself with skilled and motivated team members who share your vision and can help you achieve your business goals. Consider the key hires you will need to ensure that your club is running as smoothly as it can be: perhaps you need to hire more staff? Maybe you need to hire someone for a brand new role that didn’t exist in your club before, such as an office administrator? It’s important that you develop a positive workplace culture that fosters innovation, collaboration, and growth, and provide ongoing training and support to help your team succeed. With the right people in the right roles, with the same motivations and same vision, your club is bound for success!
Growth isn’t something to be afraid of! By considering the steps laid out in this blog and by optimising the way you run your club, you are sure to grow and see success. Remember that growth isn’t a linear process. It’s about trial and error and then trying again!
[.pink__text]Want some help with optimising your club? Get started with ClassForKids today![.pink__text]
Felicia Bugge
Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!
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