How to Choose the Right Franchisee for Your Club’s Franchise
You’ve got a great business: your classes are going well, you’ve got a great culture, and you’re ready to grow. While growth for some clubs comes from expanding into new locations, for others, growth lies in franchising. If you’ve read [.pink__text]our blog on the advantages and disadvantages of franchising your kids’ activity club [.pink__text], you’ll be ready for the next step: finding the right people for your franchise. Having the right franchisees alongside you as you grow is crucial to your success. Why? Because you want people who are committed to supporting the success of you, your business and their franchise. So, where do you begin your search?
What Does a Suitable Franchisee Look Like?
Why finding the right franchisees is crucial to success?
While finding franchisees may be easy, finding the right franchisees isn’t. You want to make well-informed decisions about who you’ll award your franchises to because people are the face of your brand. Making the wrong decision with a franchisee can be costly, not only from a financial perspective but also for your brand.
Top Tip: When it comes to franchising, growing at your own pace is crucial. And when it comes to finding the right franchises, a slow and steady approach will help you succeed.
[.blue__text]“I’m approaching recruitment slowly and steadily. With my latest franchise hire, I met a few people. But the person that got it had that thing about them that you’re looking for - a bit of spark. I go for character because, at the end of the day, we’re coaching kids.” Matthew Crawley, Prestige Sports[.blue__text]
While a checklist on the “perfect traits of franchisees” doesn’t exist, there are things that can make your search easier.
- [.green__text]Do they have a good attitude?[.green__text]
- [.green__text]Do they have the right character for your brand?[.green__text]
- [.green__text]Does their work ethic match yours?[.green__text]
You want franchisees who will run a franchise based on your model, not reinvent it. Although they might bring their own teaching techniques and character to their franchise, you don’t want them to change who you are and what you offer.
[.orange__text]“I don’t like to dictate. It’s about trying to find that balance of setting my expectations and standards without prescribing how my franchisees deliver on a week to week basis.” - Martyn Gill, Rugrats Rugby[.orange__text]
The Ultimate Planner for Your Kids' Club
We've got a ton of free resources you can access now to help improve the efficiency of your club.
DownloadHow You Can Franchise with Support from ClassForKids
SupaStrikers have opened 15 new franchises in the past 5 years with support from ClassForKids
You’ll want your franchisees to spend as little time as possible on admin so you can focus on delivering great classes and running your business. Using the ClassForKids system gives you the ability to standardise and control customer’s booking experiences, all while giving you an overview of franchisee’s systems and financial takings.
But ClassForKids goes one step further - we provide franchisors with relevant insights and data that will allow you to make the right decisions for your business. It’s a no brainer when building a professional, well-established franchise!
[.blue__text]“We’re really particular about who we bring on because there’s a right fit for us. Our franchisees need to be the right person to ensure that the quality and standard of coaching is the same across the board. We’ve built up a great reputation over the years so it’s important that we maintain that.” - Carolyn and Andy Tucker, SupaStrikers[.blue__text]
And there you have it! Now you know what a suitable franchisee looks like, how to find the best match for your business, the relevant questions to ask for the best set-up, and the business tools that ClassForKids can give you to succeed in your franchising journey. You're ready to go forth and grow your business to help even more children fall in love with your activity!
[.green__text]The franchising journey is made easier together: see what ClassForKids can do for your business today![.green__text]
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