Creative Ways to Grow Your Kids Activity Business and Boost Bookings
How can I get more bookings for my kids activity club?
So your kids activity business is all set up and running, but you’re looking to increase your bookings? We’ve got great news for you! ClassForKids have put together this blog with our best tips and tricks that will help you to achieve that goal!
Getting more bookings can seem to be a bit of a hassle, but with a strategic plan and some elbow grease, we will get there together! Now, let’s get into the how.
Develop a website
It’s no secret that the online world has a significant hold on most of us nowadays. Whether they’re searching for the best Thai food around, shopping for that cute top they saw on Tiktok or looking for kids activity clubs nearby, your customers are highly likely to be utilising the internet to find you. That is why developing your very own website is a great idea! It makes it easier for your customers to find you and allows them an insight into you and your business. Your website should showcase your activities, pricing, classes and other important information like where your venue is located. And, best of all? You can integrate your booking system with your website, making it easy for new customers to book your classes in just a few clicks!
[.blue__text]Top tip: Remember to make sure that your website is easy to navigate and mobile-friendly. Your customers are very likely to be viewing your website on their phones, and you want them to have the best user experience possible![.blue__text]
Use social media
Social media can be a great tool for your kids' activity business. Set up and run some social media profiles that you feel suit your club. You can use these profiles for all kinds of communications with parents or potential customers! From sharing exciting new, behind the scenes footage or promos you’re running, your social media profiles should reflect you and your branding. It’s a great tool for communicating what it’s like to be a part of your club. Just make sure that you have the parents’ permission to share photos of their kids online, and post regularly to build up a following. This is a good space to be creative and have fun!
Offer promotions
Offering promotions can be a great way to attract new customers, or to encourage existing customers to tell others about your club. You could offer a discount for when your customers book in for several classes or terms at once, or run a referral program where customers get a discount when they get a friend to join your club! Another great way of showcasing your classes is by offering free or discounted trials for new customers. This gives them the chance to try your classes and see how great your club is! And after all, who doesn’t love a discount?
Utilise partnerships
Partnering with local schools, nurseries or other clubs can be an amazing way of reaching more potential customers. New customers are often more susceptible to your club if they hear about it from someone they know and trust - such as a friend or their kids’ schools! You could offer the partnering business a discount or commission for referring customers to your club to sweeten the deal a bit too, and voila! New bookings are sure to come flooding in soon!
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Be seen in the public eye
Another good way of spreading the word about your club is by attending community and industry events. Being active in the community means you’ll be recognised and give you a chance to tell more people about your club. Industry events are also great for this! If you run a dance school for instance, attending events like Can You Dance? And Move It is great for recognition of your club.
[.blue__text]Read more about what your club could get out of attending industry events[.blue__text]
Utilise positive reviews
You might have heard it said that “people buy people”. This is the reason why you’re much more likely to buy something that someone else has recommended to you. If a product has lots of positive reviews, you will be much more inclined to purchase it, because other customers are telling you it’s a great product. Reviews of your club work the exact same way! Encourage your customers to leave reviews on your website or social media profiles for potential customers to see, and promote these where you can. It’s much easier to convince new customers that your club is good if you have the testimonials to back you up on it!
Trial and error
When you are starting out, you might feel like you’re going into running your business blindly. Don’t worry, you’re not alone in feeling this way. The best thing you can do is try things out, track the progress and adjust accordingly. For instance, the very first flyer you create for your business might look very different to what your fifth or sixth flyer does! That’s because you are trialling different approaches and figuring out what works for you, your club and your customers. Keep track of your bookings and marketing efforts to determine what is working and what is not. Make adjustments as necessary to improve your results. Remember: we are always learning and growing, so it’s OK if you don’t succeed on the very first try!
There you have it! Our very best tips and tricks for you to increase your bookings early in your kids activity business. Remember to stay focused and committed to your goals, and you will see success over time. Good luck!
Felicia Bugge
Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!
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