From Likes to Bookings: How to Use Instagram to Grow Your Business
How do I use Instagram to grow my kids activity business?
So, you’ve read our blog on why kids activity clubs need a strong presence on socials, and realised the untapped potential that social media brings to your business. You already know that optimising your social media profiles can help you grow, increase your bookings and see long-term success. But what happens next?
That’s where this blog comes into the picture! We will be giving you our top tips for using Instagram to grow your business. So, sit back, relax and grab a cuppa and let’s get into the “how”!
[.pink__text]Consistency is key[.pink__text]
Just like with your website, you want everyone who finds you through social media to have a very clear and consistent understanding of your business. How can you do this? Well, it’s all about planning ahead and knowing your brand!
If you haven’t done it before, it’s a good idea to clarify what you want your brand to feel like. For instance, if your business was a person, what would they be like? Would they be bold and fun? Would they be more serious and educational? Write down a few sentences about how you want others to perceive your brand. This will help you build a strong brand identity.
Now you’ll need to channel your brand identity when planning what your Instagram profile should look like. Your instagram marketing strategy should align with your business goals and target audience. Use the tone of voice, colours and visual elements that best reflect your brand’s personality and values.
[.orange__text]Remember: You’ll want to stay consistent with things like filters, fonts and other design elements in order to maintain a cohesive look and feel throughout your Instagram profile. This consistency will help establish recognition and create a memorable impression for your audience.[.orange__text]
[.pink__text]Provide Value[.pink__text]
Making sure that you provide concrete value in the content you post is essential for attracting and engaging your followers. Your posts should offer useful information, inspiration, entertainment, insights or fulfil a certain need. This could include posting tips specific to your activity type, behind the scenes glimpses, positive customer testimonials, exclusive promos or clips from your classes! Instagram will push this type of content out to a wider audience which in turn can help you to build trust, credibility and grow an Instagram following!
[.pink__text]Post Regularly[.pink__text]
Whilst value definitely weighs heavily, you’ll also need to show that you don’t intend to neglect your Instagram profile for the all-knowing algorithm to push your profile onto your customer’s feeds. That’s where consistency in posts comes in! You might be asking yourself how often you should post on Instagram to grow your business. The answer is that you’ll need to develop a posting schedule that works for your business. This is not to say you need to post every single day! Use the Instagram insights to determine the best times and days to post based on the audience you’re trying to reach. As long as you are being consistent, you’ll remain visible on your follower’s feeds and be able to use Instagram to grow your business.
[.pink__text]Use a CTA[.pink__text]
Everyone can use a little guidance and encouragement every once in a while, even your customers! That’s why a call to action, or CTA for short, can really help you direct your followers to take specific actions. For instance, a CTA could be “Leave a comment”, “Don’t forget to like this post” or even “Click the link in bio to learn more”. These prompts will signal to your followers that you want them to take action, and an effective CTA can help drive user interaction, increase engagement and ultimately lead to more bookings!
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[.pink__text]Optimise your profile[.pink__text]
You want your profile to easily give followers an overview of your business. That’s why you need to optimise your bio and profile so that it showcases the business the way you want it to. First things first: ensure that your Instagram handle is recognisable and consistent with how you refer to your business elsewhere. If you’re known as “The Dance Business Coach” on Facebook, that should also be your handle on Instagram!
Your bio is the fastest way for your followers to determine if your brand aligns with them. Try to craft a compelling and concise description that accurately describes your business, highlights your unique selling points, and resonates with your target audience. Make sure to use relevant keywords to make your profile discoverable in searches too!
[.blue__text]Top tip: remember to put a link to your website or a landing page that aligns with your Instagram content, in your bio! This means that your followers - and new customers - can find their way to your site quickly and easily.[.blue__text]
[.pink__text]Video content is king[.pink__text]
There is a lot of fun to be had with video content on your Instagram as a business! Not only is video often promoted by the algorithm, but it also boosts engagement and captures your customer’s attention better than a still post would! Videos can allow you to showcase your club, provide tutorials, share behind the scenes glimpses and showcase happy customer stories in a dynamic and engaging way. Experiment with different video formats, such as short clips, boomerangs, reels, or IGTV, to find what resonates best with your audience.
[.pink__text]Interact with your audience[.pink__text]
Everyone loves getting a little bit of attention - and this includes your followers! A great way of building a sense of community and fostering meaningful connections is by engaging with your followers. Like and respond to comments, direct messages and mentions authentically and make sure to show appreciation for positive feedback often. You should also address concerns and questions, and participate in conversations related to your business or industry. This demonstrates that you value your follower’s input and that you are invested in building a relationship with them.
[.orange__text]Instagram hack: Set up some easy, ready-to-go responses to save some time on communications through “Saved Replies”![.orange__text]
Et voila! Those were our top tips for how you can use Instagram to grow your business! Marketing your business through social media and boosting your business with the help of Instagram doesn’t have to be difficult! Simply implement these strategies to optimise your profile to attract a wider audience, connect with your existing one and ultimately see more growth and success for your business!
Looking for more guidance? If you're a kids activity club, ClassForKids can help you to spend less time on admin and more on growing your business! Talk to us today!
Felicia Bugge
Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!
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