6 Ways To Grow Your Football Academy Income

How can I increase my football academy’s income?

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Upselling is a powerful way to realise your junior football academy’s true income potential. When done right, you can improve both your revenue streams and customer experience.  

If you offer relevant products and services that will benefit your young football stars, you can successfully use this to your advantage at your kids football club.

6 income-boosting ideas

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1-2-1 Lessons

Introduce private lessons with your junior football coaches as a specialist service. As a trusted kids football coach, you can easily sell the pros of 1:1 coaching to parents. Their kids will hugely benefit from your dedicated time, attention and focus on developing their skills. Training can be tailored to an individual child’s needs, allowing you to market this as a premium service and ultimately boost your football club’s income. 

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‍[.orange__text]Inside scoop[.orange__text]: ClassForKids offers valuable management tools for football coaches. Our expert software allows you to offer trials to secure the interest of parents. You can offer paid-for trials and easily send follow up invitations at the touch of a button to convert parents into committed customers. Giving parents a flavour of what you and your junior football coaches have to offer is a great way to grow your football club’s income. 

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Digital Admin

Ditch the outdated registers in favour of paperless admin to save time and ultimately boost your football academy’s income. Parents will benefit from quick, easy booking options and hassle-free, cashless payments.  Meanwhile, you and your junior football coaches can enjoy offline registers which allow you to access the most key information on the pitch from any device and with no need for wifi. Spend less time payment chasing and more time coaching excited young players at your kids football academy! 

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Inside Scoop: ClassForKids could save you hours of admin time. We have helped thousands of kids sport coaches just like you spend more time doing what they love. We offer handy tools to help make kids football coaching a breeze. Our sports club management system offers features ranging from digital payments, paperless admin and instant communication with parents to offline registers. 

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Camps

Offer sports camps for kids as an excellent way to upsell at your junior football academy. Providing this extra service adds even more value to your already well-established football club. Parents will appreciate the convenient childcare sport camps for kids provide meanwhile you can add an injection of cash flow into your business. Offering extra services like these will prove a valuable upselling tool for kids football coaches like you. If you advertise your camp with enough time and on the right channels, you could see around 20% more children walking through the doors of your kids football club.

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[.orange__text]Inside Scoop[.orange__text]: Academies who run camps generate around 2x more income when compared to term sessions alone. Our booking system for football academies offers a dedicated camps feature. Here, you can offer tailored pick up and drop off options for parents, schedule kids football camps separately to your term sessions and follow up with interested parents amongst many other useful things. 

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‍Merchandise

Branding items like football strips, tracksuits, hoodies, bags and hats are a great way to increase revenue at your football academy. Your kids football sessions will soon feel more like premiership matches for your excited footballers as they each proudly sport their unique, personalised kits with your football academy’s logo. 

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You could also encourage children to focus on sharpening their skills even further by offering branded training kits at your kids football club. You could include everything from small garden goals posts to branded cone markers to homework books. Package this together to sell the perfect at-home kit on behalf of your kids football academy.

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[.orange__text]Inside Scoop[.orange__text]: The ClassForKids football club booking system system allows you to advertise your branded merch in the same place parents are booking your football sessions for kids. Try creating session and merch bundles to add value to your football club bookings or promote these as premium goodies. 

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Networking: Schools and Nurseries 

Take the opportunity to connect with kids and teachers in these settings as a fantastic way to ultimately grow income at your football club. We’ve worked with 100s of football academies just like yours who have gained long-term, loyal customers by working in schools and nurseries. 

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Not only do you and your fellow junior football coaches have the chance to physically represent your football academy outside of your venue, you can create positive, lasting business relationships with educational decision-makers. Children often enjoy the football sessions so much that parents are willing to sign their children up to classes outside the nursery/school setting. By realising the importance of networking with the local community, you can truly maximise the volume of football club bookings you are getting. 

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[.orange__text]Inside Scoop[.orange__text]: Networking is so important to boosting your football club’s income. Read more on why we, as a trusted football club software provider, highly recommend this step when looking to increase revenue at your football academy.

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Birthday Parties & Gift Vouchers 

Parents are always looking to make birthdays special, so you can look at this as a great way to increase revenue at your football academy.

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Football academies are seeing demand for these outside the box events since parents feel it as a great way for their children to socialise with friends and celebrate safely. The world really is your oyster here. Encourage your kids football coaches to be creative by hosting themed events and playing unique games. 

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Consider also offering gift vouchers to boost income at your football club. These make popular gifts since you can extend spending options to classes, camps and merchandise giving parents and children flexibility on where to use it.

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[.orange__text]Inside Scoop[.orange__text]: Use parties as a further marketing opportunity at your junior football academy - make branded invites and certificates and hand out flyers to kids or their parents that don’t yet attend your academy. You may want to include a special offer or trial to entice more football club bookings. Our booking system for football coaches can easily send out follow up invites once parents have booked a trial so you don’t have to.