6 income-boosting ideas for Your Football Academy
1-2-1 Lessons
Introduce private lessons with your junior football coaches as a specialist service. As a trusted kids’ football coach, you can easily explain the benefits of 1-to-1 coaching to parents. Their children will gain focused time, personal feedback and a tailored approach that helps them develop faster. You can market this as a premium service and use it to increase your football academy’s income.
[.orange__text]Inside scoop[.orange__text]: ClassForKids offers useful management tools for football coaches. You can create and promote trials that spark parents’ interest, then follow up automatically to convert them into regular bookings. Offering a taste of what your coaching can deliver is a simple and effective way to grow your football academy’s revenue.
Digital Admin
Swap old paper registers for digital admin to save time and ultimately increase your football academy’s income. Parents will enjoy quick, simple booking options and secure, cash-free payments. Meanwhile, you and your coaching team can manage registers from any device, even offline, so key information is always at your fingertips. Less time chasing payments means more time on the pitch doing what you love.
[.orange__text]Inside Scoop[.orange__text]: ClassForKids can help you save more than 15 hours a week on admin. Our football academy management software helps you manage bookings, payments and parent communication in one easy-to-use platform. You can see everything in one place, which keeps your football academy or club organised and running smoothly.
Want to see what’s possible? Explore our features page [.blue__text]here[.blue__text] to find the tools that help football academies save time and grow faster.
Camps
Offer sports camps for kids as an excellent way to upsell and increase your football academy’s income. Providing this extra service adds even more value to your already well-established football club. Parents will appreciate the convenient childcare sport camps for kids provide meanwhile you can add an injection of cash flow into your business. Offering extra services like these will prove a valuable upselling tool for kids football coaches like you. If you advertise your camp with enough time and on the right channels, you could see around 20% more children walking through the doors of your kids football club.For help reaching more parents and filling your camps faster, read our blog on [.blue__text]top marketing strategies for football camps.[.blue__text]
[.orange__text]Inside Scoop[.orange__text]: Academies that run camps often double their income compared to term sessions alone. With our camps feature, you can run more profitable holiday camps than ever. Offer weekly, single-day or half-day bookings, enjoy full flexibility and increase your football academy income. Explore our camps feature [.blue__text]here[.blue__text] to find out more.
Merchandise
Branding items like football strips, tracksuits, hoodies, bags and hats are a great way to increase revenue at your football academy. Your kids football sessions will soon feel more like premiership matches for your excited footballers as they each proudly sport their unique, personalised kits with your football academy’s logo.
You could also encourage children to focus on sharpening their skills even further by offering branded training kits at your kids football club. You could include everything from small garden goals posts to branded cone markers to homework books. Package this together to sell the perfect at-home kit on behalf of your kids football academy.
[.orange__text]Inside Scoop[.orange__text]: The ClassForKids football club booking system allows you to advertise your branded merch in the same place parents are booking your football sessions for kids. Try creating session and merch bundles to add value to your football club bookings or promote these as premium goodies.
Networking: Schools and Nurseries
Take the opportunity to connect with kids and teachers in these settings as a fantastic way to grow your football academy’s income. We’ve worked with 100s of football academies just like yours who have gained long-term, loyal customers by working in schools and nurseries.
Not only do you and your fellow junior football coaches have the chance to physically represent your football academy outside of your venue, you can create positive, lasting business relationships with educational decision-makers. Children often enjoy the football sessions so much that parents are willing to sign their children up to classes outside the nursery/school setting. By realising the importance of networking with the local community, you can truly maximise the volume of football club bookings you are getting.
[.orange__text]Inside Scoop[.orange__text]: Networking is an important part of any growth strategy and can help you build steady, recurring income for your football academy. For ideas on how to make these relationships last, read our blog on [.blue__text]creating long-lasting school-club links.[.blue__text]
Birthday Parties & Gift Vouchers
Parents are always looking to make birthdays special, so you can look at this as a great way to increase revenue at your football academy.
Football academies are seeing demand for these outside the box events since parents feel it as a great way for their children to socialise with friends and celebrate safely. The world really is your oyster here. Encourage your kids football coaches to be creative by hosting themed events and playing unique games.
Consider also offering gift vouchers to boost income at your football club. These make popular gifts since you can extend spending options to classes, camps and merchandise giving parents and children flexibility on where to use it.
[.orange__text]Inside Scoop[.orange__text]: Use parties as a further marketing opportunity at your junior football academy - make branded invites and certificates and hand out flyers to kids or their parents that don’t yet attend your academy. You may want to include a special offer or trial to entice more football club bookings. Our booking system for football coaches can easily send out follow up invites once parents have booked a trial so you don’t have to.
