4 Questions To Ask In Your Next Kids Club Customer Survey

Why should I be using parent surveys at my kids club? 

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Customer satisfaction at your kids club is determined by several factors. From your relationship with parents to the value you provide, it’s key to understand what they truly think about your business. This is where surveys come in. They are the ideal way to gauge mass customer opinion. Further benefits include: 

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• Increased customer loyalty

• Understanding perceptions 

• Identifying areas of improvement

• Helping customers feel valued

• Create quality benchmark for the future

What should I be asking parents in my customer questionnaire?

• What’s the main benefit for your child of attending [club’s name]? 

• This is the ideal way to measure customer satisfaction.

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Use your parent survey to discover how they view you and what they feel are your best selling points. You may already have an idea what these are, so you could use close-ended questions here - you could try a multiple choice format. Always give ‘other’ as an option to give parents the space to give you more detail. 

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• Would you recommend us to your friends and family? Why or why not?

• Recommendations come from satisfied customers so parents who recommend are telling you they are satisfied with your services. Adding on the why is crucial, since you can understand what parents love most about your club.

• Is there anything you feel we could do better? 

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Building on the above, you can further measure satisfaction in your customer questionnaire by encouraging parents to explain where your club could improve. You’ll better understand what’s important to them and pick up on any trends that need to be addressed. Getting customer feedback about your kids club is key to understanding how to improve. 

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• Are you aware of any other [activity type] classes in the local area? 

• Whilst you’ll know who your local competitors are, including a question like this in a parent survey can lead you to kids clubs you’re unaware of or haven’t previously considered. This can help with your research and knowledge of what you can do better or differently to the competition. You may want to add ‘how did you hear about them’ to this to dig into the marketing efforts of other kids clubs.