10 Key Ways To Grow Your Kids Club
Your essential guide to scaling up your kids activity business
Ready to make your kids club bigger and better than ever? We’re here to share how business growth can actually be a smooth process for your kids club. Discover our top business tips for kids clubs now to start making the revenue you deserve today.
What can I do to grow my kids club?
Make it easy-peasy to contact you
Parents want to talk to you at the touch of a button, so make sure you have a ‘Contact-Us’ button on your Facebook page. Not to mention, a whopping 60% of all kids club bookings now come from Facebook. This is a platform you really need to have an effective presence on to successfully grow your kids activity business. One of our top business tips for kids clubs like yours, is to make sure you are easy to contact. Let parents connect with you via messaging, social media, email and phone. The easier you are to engage with, the more new customers will do so.
Optimise for Google
Nearly 20% of bookings come from parents finding you on the world’s most popular search engine. So how do I win over this space and grow my kids club in the process we hear you ask? Great question. You need to ensure your website ranks amongst the top performers. When creating social media ads, focus on including words related to your kids club and classes you need to fill. You’ll want your website to be the first thing they see when they search for kids clubs in their area.
To achieve successful business growth, you need to know what your customers are searching for and ensure this is where you are appearing. Do your own google searches to find out who is coming up trumps in the search results. Notice what language and words they are using to determine what will work for your own kids club.
Build a smooth and seamless website
Avoid broken web journeys to successfully grow your kids activity business. When adding your website to your social media pages, make sure the link is working and up-to-date.
Once customers arrive on your website, make it easy for them to book and pay for classes. All the information they are looking for should be easy to find and clear. If you craft a website that is relevant, engaging and attractive to the type of customers you want to entice, you will find it easier to achieve business growth at your kids club.
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DownloadKeep waiting lists keen
Scaling your kids activity business requires keeping customers on your waiting lists interested. Many of these parents will already be attending or looking into a competing kids club. Add those on waitlists to an email newsletter to reinforce their interest in your club. Tell parents about all the fun things happening at your club to keep them interested. You can try special offers and keep them in the loop about what’s to come, especially any camps and special events you are planning in the future. One of our top business tips for kids clubs is to
Make the most of each and every interested customer. Don’t let engaged parents slip through the net!
Encourage commitment
Put your creative thinking cap on to inspire customers to stay with you long-term and grow your business in the long run. Offer branded merchandise, subscription options and themed sessions or classes to add value to your kids club. To achieve business growth at your kids club, you have to convince more and more customers of your worth. A huge 68% of customers leave because they think you don’t care about them. Pay attention to the wants and needs of parents and kids to encourage the growth of your kids club.
There you have it! Our top business tips for kids clubs like yours looking to grow your business. From making the most of potential customers to supporting parents already at your club, expanding your kids club is more in reach than you think.
Ready to achieve long-term, sustainable growth for your kids club?
Carmela Caserta
Carmela is our resident Copywriter here at ClassForKids. Her days are filled with pondering the wonder of words, up-cycling them to create something wonderful and swimming in SEO strategy. Outside of the office, she’s buried in fiction novels, invested in edge-of-your-seat crime docs and out with her dog on peaceful woodland walks.
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