10 Ways to Grow Your Kids’ Activity Business in 2026

You already know how to run a brilliant kids’ club. The next challenge is keeping your classes full, payments steady, and parents coming back every term, so your business can grow with confidence.

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After more than 10 years supporting over 4,500 clubs across the UK and beyond, we’ve seen what helps activity providers thrive, what slows them down, and where small changes make the biggest impact.

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This blog brings together 10 practical ways to grow your kids’ activity business in 2026. Each one is based on what works in real clubs. You’ll learn how to reach more parents, build loyalty, and keep your income steady without adding to your workload.

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How to Grow Your Kids’ Activity Club in 2026

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There’s no single formula for growth, but there are clear patterns we have seen in successful clubs, from football academies to gymnastics schools, that you can follow too.

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Growth comes when parents can find you easily, book classes without hassle, and feel confident in what you offer. The following ten ideas come from real clubs we have supported over the years, and each one can make a noticeable difference to how your business runs.

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Some will help you reach new parents, while others will strengthen relationships with the ones you already have. Together, they form a practical plan for steady, sustainable growth that fits naturally around your everyday work.

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1. Be easy to find online

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Parents can only book your classes if they can find you. That means showing up where they already spend time, from Google searches to social media.

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Here’s how to make sure your club gets seen:

• Set up your Google Business Profile. Add your address, class times, contact details, and booking link so your club appears in local searches.

• Create a booking page and link to it everywhere. Include it on your website, Facebook, and Instagram profiles so parents can book in just a few clicks.

• Keep details consistent. Use the same phone number, email, and business name across every platform so parents always reach the right place.

• Add your location to key pages. Use phrases such as “dance classes in Cardiff” or “football coaching in Birmingham” so search engines know where you’re based.

• Share updates often. Post photos (with consent), announcements, and term details regularly to keep your club visible and active online.

Clubs that stay visible in the right places see more enquiries, faster sign-ups, and steadier bookings throughout the year.

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2. Know your competition

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Once parents can find you, they will compare you. Most will look at a few local kids’ clubs before deciding where to book, so it helps to know what you’re up against.

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Here’s how to use that insight to your advantage:

• Do your research. Search for other clubs in your area that offer similar activities.

• Review their presence. Look at their websites, social media pages, and photos. Check what parents mention in reviews and what stands out.

• Compare key details. Note how they price their classes, communicate with customers, and describe their sessions.

• Spot your strengths. Maybe you offer smaller class sizes, more experienced coaches, or better payment flexibility.

• Show it clearly. Make your strengths visible on your website and social pages so parents notice what makes your club different.

Knowing what others do helps you position your club more confidently. Parents will see your value straight away and understand why you are the right choice.

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3. Build a strong club culture

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When families choose a club, they look for more than just a class. They want to join a place that feels welcoming, safe, and proud of what it stands for. A strong club culture builds loyalty, motivates your team, and helps every child feel part of something special.

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Here’s how to strengthen it:

• Define your values. Write down what your club stands for and share it with your team. It might be inclusion, teamwork, or whatever captures the heart of what you do.

• Show it in action. Share moments of effort and achievement, such as children supporting each other, coaches celebrating progress, or teams reaching goals.

• Bring your coaches on board. Involve them in shaping the atmosphere you want. When your team lives and breathes your values, parents and children feel it too.

• Keep communication consistent. Use the same tone and approach in your emails, social posts, and sessions so families know what to expect.

• Celebrate your club community. Recognise the children’s effort and growth at the end of each term. A small celebration or simple word of praise helps everyone feel seen and valued.

Clubs with clear values attract and retain more customers, motivate their staff, and generate positive word of mouth.

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4. Improve your website for bookings

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Once parents reach your website, they should be able to book within seconds. A tidy, trustworthy site turns interest into confirmed spaces and builds confidence from the first click.

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Here’s what makes the biggest difference:

• Put your timetable front and centre. Parents should see what’s on, where, and when as soon as the page loads.

• Use a clear call to action. Replace vague buttons such as “Learn more” with “Book a class today.”

• Keep information simple. Include age groups, venues, prices, and availability so parents do not need to ask for details.

• Make it mobile friendly. Most parents will visit from their phones, so check that pages load quickly and buttons are easy to tap.

• Show real photos. Use images from your own sessions, with parental consent, to show your club’s community and quality.

• Keep it fresh. Review your site each term to update dates, prices, and any seasonal programmes.

[.pink__text]Check your website performance with our Website Grader and download a quick guide to improving your search engine optimisation (SEO) strategy.[.pink__text]

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5. Follow up quickly when parents enquire

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When a parent gets in touch, timing matters. Most will book with the first club that replies, so a quick, friendly message often makes all the difference.

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Here’s how to make every follow-up count:

• Reply within a day. A short, polite message that includes your booking link is usually enough to confirm their interest.

• Keep it personal. Mention the child’s name and the class they asked about so your reply feels genuine and attentive.

• Use templates wisely. Save replies for common questions, trials, and waiting lists to save time while keeping messages warm and personal.

• Make next steps clear. End every message with a simple call to action such as “You can book your trial here” or “Here’s the link to confirm your space.”

• Stay organised. Keep a record of enquiries so no parent is left waiting and every message gets a reply.

Quick, personal communication builds trust and helps parents feel confident booking with you. It shows you are organised, professional, and ready to welcome them in.

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[.blue__text]Read our guide on effective parent communication strategies for more ideas you can use in your club.[.blue__text]