10 Key Ways To Grow Your Kids Club

Your essential guide to scaling up your kids activity business

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Ready to make your kids club bigger and better than ever? We’re here to share how business growth can actually be a smooth process for your kids club. Discover our top business tips for kids clubs now to start making the revenue you deserve today. 

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What can I do to grow my kids club? 

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Make it easy-peasy to contact you

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Parents want to talk to you at the touch of a button, so make sure you have a ‘Contact-Us’ button on your Facebook page. Not to mention, a whopping 60% of all kids club bookings now come from Facebook. This is a platform you really need to have an effective presence on to successfully grow your kids activity business. One of our top business tips for kids clubs like yours, is to make sure you are easy to contact. Let parents connect with you via messaging, social media, email and phone. The easier you are to engage with, the more new customers will do so. 

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Optimise for Google

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Nearly 20% of bookings come from parents finding you on the world’s most popular search engine. So how do I win over this space and grow my kids club in the process we hear you ask? Great question. You need to ensure your website ranks amongst the top performers. When creating social media ads, focus on including words related to your kids club and classes you need to fill. You’ll want your website to be the first thing they see when they search for kids clubs in their area. 

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To achieve successful business growth, you need to know what your customers are searching for and ensure this is where you are appearing. Do your own google searches to find out who is coming up trumps in the search results. Notice what language and words they are using to determine what will work for your own kids club. 

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Build a smooth and seamless website 

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Avoid broken web journeys to successfully grow your kids activity business. When adding your website to your social media pages, make sure the link is working and up-to-date. 

Once customers arrive on your website, make it easy for them to book and pay for classes. All the information they are looking for should be easy to find and clear. If you craft a website that is relevant, engaging and attractive to the type of customers you want to entice, you will find it easier to achieve business growth at your kids club.

Know your competition inside out 

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Get familiar with the big players in your field to help expand your business. You can take on board both their strengths and their weaknesses so as to avoid these yourself. Look at their websites, social media channels and reputation with customers. You’re bound to discover a great deal about other kids club from their interactions with parents. Consider your USP here: what are you providing that your competition aren’t? What are you doing better? What do you need to improve? If you pay attention to the market, insights like these can help you grow your kids club. 

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Culture Club

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Being confident and sure of what you stand for is vital to expanding your kids club.  It’s a great idea to formalise your core values so parents and kids know exactly what to expect from you. Having a clear brand will help you attract new customers who believe in these values too.

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Top-notch communication with parents

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To successfully scale your business, you’ll need to keep parents in the loop as much as possible. Let them know about all the exciting things that are happening at your kids club. Sustaining these relationships and showing customers you truly care about them is a great way to expand your kids club.

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Turn supporters into advocates 

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Listening to parents and kids already at your club is great way to grow your business. Ask for reviews and find out what children love most about your kids club. Customers love to hear from others about services they are interested in. Rave reviews will give your club credibility and turn interested parents into happy customers. You truly can still grow your kids club through the most traditional form of marketing there is: good old word of mouth!

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Get them while they’re hot

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To effectively expand your business, you need to grab parents while they are interested in your club. Send out follow up messages and invites to their next class or session whilst your club is still fresh in their minds. Securing this interest is a key step when looking to grow your kids activity club. If parents feel you care about them and their kids, they’ll be more likely to connect with your club. Try offering new customers ‘first dibs’ on available spaces to help them feel valued. 

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